ABOUT US

 

The WPP l Ford team is an essential part of a larger, dynamic agency ecosystem that serves Ford Motor Company and its many diverse units around the world. The WPP l Ford team is the global marketing partner providing WPP’s depth and breadth of expertise across Communications, Experience, Commerce & Technology. Our offering leverages WPP agencies’s strategic area of expertise with VML leading Brand & Customer Experience; Mindshare in Media; GTB in Precision Retail Marketing; Makerhouse in Brand Design & Production; Zubi & UWG in Multicultural; and H+K in Corporate Communications/Public Relations, among other key WPP specialists.  As such, WPP l Ford team members often work in a highly collaborative environment, with direct exposure across virtually every discipline of modern marketing. 

 

ABOUT THE OPPORTUNITY

This is an exciting opportunity to join and lead the team dedicated to WPP’s critically important client, Ford Motor Company as we look to identify a strategic and creative thought-leader. The North American Head of Brand Experience serves as the lead strategist responsible for the North America region, leading business and brand experience strategy for WPP l Ford.

The purpose of this role is to lead the development of NA business and marketing strategy through the cultivation of data and consumer insights, turning human understanding into world class communication and experience plans that drive a competitive advantage for our clients.

This role will drive integration amongst WPP sister agencies, including GTB (retail + dealer communications) and all lines of business: Owner Marketing (Customer Retention, Owner Education, Retail Service Marketing), Ford Credit, Ford Pro, Model e and Integrated Services. Together, this role in our largest region can drive greater value for Ford in thought leadership, service innovation, proactive creativity and greater team synergy.

Excellent business strategy and analytics experience is necessary to ensure a data-driven foundation of business and consumer insights. Strong omnichannel communications and business strategy background, with exposure to mass, digital and social, is essential to expertly guide deliver.

Reporting directly to the Global CSO, this role + the senior strategy leads must lead greater contribution to the global strategy community.

RESPONSIBILITIES

• Lead unified North American strategic marketing solutions while serving as a trusted advisor to Ford leadership and integrating WPP partner output (VML, GTB, Mindshare, Hill & Knowlton, Makerhouse and other network agencies). Integration across partners and capabilities is a key priority for success.
• Confidently lead, persuade and motivate our talent, senior clients, and partners, thorugh experience and curiosity.
• Provide strong initiative and compelling thought leadership and proactive creativity/innovation, leveraging WPP’s resources (and others as necessary) to address the short and long term strategy needs for Ford.

• Apply informed, data and fact-driven views of how diverse insights drive brand platforms, cross-channel campaign executions—especially in the current context of media fragmentation, technology proliferation, consumer empowerment, data privacy and globalization.
• Lead integrated strategic deliverables that leverage a depth of experience in business planning, brand planning, market research and leadership of creative development across all channels and experiences.
• Deliver strategic outputs that include research, briefs, positioning, journeys, competitive analysis and content strategy.
• Create an environment of agile working and disruptive thinking.
• Leverage the strength and depth of North American strategy group to apply expertise into the global network.