Role Title 职位名称: Marketing Manager

Location  驻地：            Shanghai, China

Role Purpose 职位目标：

To create and maximize value and potential for RESP brand by developing, planning and implementing marketing strategy and promotional tactics that aligned with the brand strategy to achieve targeted sales growth and market share growth.
 

Key Accountabilities/Responsibilities 主要工作职责：

1) To achieve targets within the allocated budget
- Achievement of sales target, market share target. And control of marketing and promotional expenditure within the allocated budget, leveraging resources to gain optimal ROI

2) To develop and plan marketing strategy successfully
- Development of Brand Plans and Forecasts for the assigned product, including details of brand marketing strategy, resources and sales projections, etc.
- Accurate collection, analyses and monitoring of market intelligence including competitors information
- Gaining market and customer insight through relevant market research programs and other intelligence platform, then further elaborate the findings to cross functional team for better business understanding.

3) To implement marketing strategy and tactics optimally
- Design and execution of product marketing tactical plan/promotional mix and ensuring that these plans are implemented optimally and thoroughly to meet agreed objectives
- Integration and co-ordination of Marketing activities through effective sales force support and engagement efforts.
- Establish partnership and relationship with key external experts for social influencer cultivation.

4) To build up and maintain excellent collaboration with other functions
- In consultation with Training function to ensure the input and involvement of sales force brand-related training as appropriate
- Collaboration with Medical Affairs and Regulatory function to provide quality and evidence-based promotional support to sales force that would nurture and support strong Brand positioning

Qualifications/Requirements 申请资格 / 职位要求：

-University degree

Minimum of 5 years experience in pharmaceutical industry and brand management.

-Demonstrated solid experience in brand marketing strategy development, promotional programs development and execution, with excellent commercial insight and strong analytical skill.

-Workable oral and written communication skills in English

-Passionate for excellent work, self-motivated and customer orientated

Why GSK?

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

• Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk.
• Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
• Continuously looking for opportunities to learn, build skills and share learning.
• Sustaining energy and well-being
• Building strong relationships and collaboration, honest and open conversations.
• Budgeting and cost-consciousness

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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