At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:

Marketing & Sales Manager EML ROW

 

Ready to shape the future of emergency lighting in the Benelux?

At ABB, your work doesn’t just move numbers—you’ll help build safer, smarter and more sustainable buildings across the Netherlands, Belgium and Luxembourg.
You’ll join the VanLien Emergency Lighting business, a market-leading brand with a strong legacy of innovation and reliability. Here, your ideas matter, your impact is visible, and your growth is real.
At ABB, care, courage, curiosity and collaboration guide everything we do.

💡 What you’ll be doing

As our Sales & Marketing Manager Benelux (Emergency Lighting), you’ll own the commercial strategy for one of ABB’s strongest product lines. You will drive sales growth, market penetration and profitability—while leading a talented team of 20 professionals across the region.

You’ll shape the strategy, develop the team, win customers’ trust, and make sure we stay the No. 1 emergency lighting provider in the Benelux.

🎯 Your key missions

Commercial & Sales Leadership

• Set and execute the sales & marketing strategy for the Benelux.
• Drive revenue growth and ensure strong profitability.
• Protect and expand our No. 1 market position.
• Spot new business opportunities and turn them into wins.
• Lead pricing, contract negotiations and performance KPIs.

Customer Engagement & Market Development

• Strengthen relationships with key customers, influencers and partners.
• Work closely with consultants, designers and architects to specify ABB solutions.
• Ensure customer satisfaction and fast resolution of issues.
• Represent ABB in a competitive market and build long-term partnerships.

Team Leadership

• Lead, coach and inspire your team of 20 sales and marketing professionals.
• Foster an open, friendly and collaborative culture.
• Provide direction, coaching and clear expectations.
• Support talent development toward future European roles.

Marketing & Product Marketing

• Build and execute the Benelux marketing plan.
• Coordinate campaigns, events and product launches with Product Marketing.
• Bring market insights into product development.
• Position the portfolio competitively and track competitor activity.

Sales Support & Processes

• Improve quote quality and lead times with Inside/Technical Sales.
• Optimize order-to-delivery processes together with Customer Service.
• Maintain operational excellence and ensure compliance with ABB integrity & safety standards.

✅ What you bring

• 8+ years of sales management experience (e.g. Sales Manager, Regional Sales Manager).
• Background in emergency lighting, lighting or electrical solutions (nice to have, not required).
• Strong commercial acumen and strategic thinking.
• Leadership experience: coaching style, results-driven, team-focused.
• Ability to work across cultures and collaborate internationally.
• Fluent in Dutch and English (French or German = bonus).
• Master’s/HBO level education in Sales, Business or a technical field.
• “Doer” mindset: direct, honest, energetic and decisive.

🧭 A few practical details

• Hybrid: 70% office, customer visits, occasional home office
• Travel: ~2 days per week (Benelux + occasional EU travel)
• Work hours: 40 hours per week

🎁 What’s in it for you

• 💰 A competitive salary matching senior leadership level
• 🚗 Company car + laptop + phone
• 🏡 Hybrid work possibilities
• 📚 Access to top-tier training, development & leadership programs
• 📈 Real career opportunities — including pathways into European Sales & Marketing leadership
• 💸 Strong pension plan + 13th month
• 🌍 Work with purpose—help create safer, more sustainable buildings

🌱 About ABB

We are a global technology company operating in more than 100 countries with 150,000 employees.
We power progress with energy, automation and digital solutions that shape the future of industries and buildings.
Diversity and inclusion matter deeply to us—your voice and perspective will always be valued.

👋 Ready to take the lead?

Apply via www.abb.nl → Careers at ABB

Questions?
Reach out to Xavier Lie-A-Tjam – Talent Partner
📞 +31 6 21 897862
✉️ [email protected]

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.