Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary:

Works between marketing teams and technical teams to lead the development and adoption of marketing technologies. This role typically has moderate level expertise on marketing technologies, marketing data, and digital marketing acumen.

What You Will Do:

• Consults with marketing teams with the usage of marketing technologies and/or data to improve marketing performance to achieve business objectives. Assists in the development and delivery of content for marketing technology, marketing data & digital marketing process adoption.

• Represents the business in marketing technology and/or data planning meetings, road mapping, reveals, and retrospectives. In addition, responsible for creating, maintaining, prioritizing, and communicating backlogs based on business requirements.

• Validates business requirements, supports translating them into detailed functional requirements and user stories, and defining acceptance criteria and test cases. This includes support for creating user stories, defining dependencies, impacts and acceptance criteria, and obtaining requirements sign-off from requesting business partners.

• Leads medium projects, with moderate complexity related to marketing technology and/or data development and adoption.

What You Will Have:
 

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

• Effective Communications: Understanding of effective communication concepts, tools and techniques including change management principles and user training; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

• Relationship Management: Knowledge of relationship management techniques; change management principles, ability to establish and maintain healthy working relationships with business units/dealers, clients, vendors, and peers.

• Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.

• Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).

• Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.

Considerations For Top Candidates:

• 3 years of experience in Digital Marketing Consulting and Specialized Services related to project specific initiatives

• At least 3 years of Systems Project Management Experience

• Bachelor’s Degree in a Technical, Communications, or Business-Related Field

• CRM (Customer Relationship Management) System Experience

• Professional Certifications (for example):

  • Change Management (i.e. ADKAR)

  • 6 Sigma Experience (Lean Certifications, Black Belt, Green Belt, Yellow Belt, etc.)

  • Professional and/or Technical Writing

Work Location:

• Peoria , IL

Travel Requirements:

• 5 – 10%

What You Will Get:

Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.

Additional Information:

Flexible hybrid work environment

#LI-Hybrid

#BI

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

Posting Dates:

October 11, 2024 - October 13, 2024

Any offer of employment is conditioned upon the successful completion of a drug screen.   

EEO/AA Employer.  All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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