PopSockets has remarkable raw ingredients — a founder story that is genuinely one-of-a-kind, a brand platform built for cultural resonance, and a creator community that already loves us. What we need now is a Director-level leader who can take all of that and build something the industry notices: a best-in-class influencer and PR program that makes PopSockets one of the most desirable and talked-about lifestyle brands in the market.

This is a rare opportunity to come in and own the full strategy — not inherit a playbook, but write one. You'll bring a next-generation vision for how creator marketing and earned media can work together to build brand equity, grow EMV, and turn PopSockets' mission and values into a story the world wants to tell for us.

Reporting directly to the VP of Global Brand & Marketing, the Director will lead the influencer and PR function with influencer marketing as the primary mandate. You will directly manage an Influencer Marketing Specialist, and oversee two agency partners — PR and creative.

YOUR OBJECTIVE: To define and own PopSockets' next-generation influencer marketing and PR strategy — building programs that set the standard for lifestyle brand marketing, drive genuine brand desirability, and use our founder-led story and brand mission as the competitive advantage they truly are.