Director, Content Marketing

Posted:
11/6/2024, 5:58:58 AM

Location(s):
Pennsylvania, United States ⋅ Philadelphia, Pennsylvania, United States

Experience Level(s):
Senior

Field(s):
Growth & Marketing

We’re in this for the greater good at ParetoHealth. Our mission is collective greatness, nothing less will do. Our team is a single force united in the drive to transform employee health benefits.

The company was founded in 2011 to help small and medium-sized businesses fight the rising cost of employee health benefits. We blazed the trail with financing innovations that reduce the risks in self-insurance and deliver significant savings—and we continue to lead with a growing ecosystem of partners and world-class cost control solutions.

But success is measured by more than dollars alone and we measure ours by the good that comes from knowing that every client and all their employees can count on effective, affordable healthcare for years to come.

Position Summary:

We are looking for an experienced Content Marketing Director to build a new category. This role is designed for a dynamic individual with proven category building experience to impact brand awareness, lead generation, and customer engagement. This role will report to the Chief Marketing Officer.

Key Responsibilities:

Develop comprehensive content strategy

Develop data-driven content strategy that aligns with company goals, customer needs, and industry trends. This strategy should outline content themes, target audiences, key channels, and metrics for success.
Partner with vendor to optimize SEO strategy including: keyword research, meta descriptions, optimized headlines, and internal linking strategies

Reinforce ParetoHealth as an industry thought leader

Create a quarterly anchor thought leadership artifact with unique insights, trends, and expert point of view that positions us a category leader.
Conduct customer interviews and manage processes that consistently produce 5 case studies per quarter to demonstrate customer experience and business impact.

Generate and nurture leads through storytelling

Develop evergreen nurture campaigns that address specific customer pain points, questions, and needs at each stage of the buyer’s journey. This includes case studies, success stories, and educational content that supports the sales funnel.
Support key product launches or major marketing campaigns with the creation of webinars content, landing pages, blog posts, press releases, and social media content.

Scale content marketing impact

Standardized content playbooks and style guides that ensure brand consistency across all content channels. These documents should provide guidelines for tone, voice, messaging, and visual standards.
Manage an editorial calendar and dashboard reporting that outlines all upcoming content pieces (including blogs, social media posts, email campaigns, case studies, whitepapers, webinars, videos, and other formats) and measures their business impact.

Required Skills & Qualifications:

Minimum of eight years of B2B content marketing experience, ideally with experience with brokers and employer benefits.
Demonstrated strong project management skills with the ability to oversee multiple projects, prioritize effectively, and meet tight deadlines.
Must be willing to travel seasonally, 10% of the time, to meet business needs.

Pareto Perks:

Pareto offers a competitive compensation package commensurate with skills and experience. In addition, Pareto offers a robust benefits package including Medical (100% employer paid), Dental, Vision, STD/LTD, and employer 401(k) contribution.

What We Live By:

1. Get it Done and Get it Done Right – We crank out work at higher rates and at a higher quality than our peers in the industry. Our ability to do a lot with a little is a driving force behind Pareto Health, one that's made our brand synonymous with class, quality, and extreme competence.

2. Fire in the Belly - We only make time for champions; we only consider those with an inner desire to excel and push things forward. Our team, our partners, our members–everyone in the Pareto Health universe–works hard, learns constantly, improves furiously, and does so with a fire in the belly.

3. See the Field - As you're stuck thinking about tomorrow, we're already on to thinking about next year. Pareto Health embodies a culture of anticipation, perception, and acting with intent. In one-on-ones, in meetings, at a company level, and at an industry level, we're always two steps ahead.

4. For the Greater Good - Our vision extends past the here and now. We're rowing in the same direction toward the common goal of transforming an industry. It's our accountability, teamwork, and responsibility that ensure as we're changing industry tides, we're helping them rise. Now watch as we lift all boats in the process.

Disclosures:

ParetoHealth is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. These activities include, but are not limited to, hiring and firing of staff, selection of volunteers and vendors, and provision of services. We are committed to providing an inclusive and welcoming environment for all members of our staff, clients, volunteers, subcontractors, vendors, and clients.

California Applicants: See Pareto’s CCPA Notice of Collection for California Employees and Applicants for information about how Pareto Captive Services, LLC, Pareto Health, LLC, and Pareto Underwriting Partners, LLC, together with their respective subsidiaries (collectively, “Pareto”) collects and uses personal information submitted by employment applicants.

ParetoHealth

Website: https://paretohealth.com/

Headquarter Location: Philadelphia, Pennsylvania, United States

Employee Count: 101-250

Year Founded: 2010

IPO Status: Private

Last Funding Type: Private Equity

Industries: Employee Benefits ⋅ Employment ⋅ Health Care