Marketing Technology & Infrastructure 

• Own and optimize marketing tools, including Salesforce, Marketo, and content/file management platforms. 

• Drive governance and scalability of marketing systems to ensure efficiency and best-in-class performance. 

• Partner with IT, the web team and Sales Operations to ensure seamless integration and data flow across platforms. 

• Lead change management efforts to maximize adoption and ROI of marketing technology. 

Lead Generation & Management 

• Design and manage end-to-end lead generation workflows, including campaign setup, lead scoring, and routing. 

• Build and optimize nurture/drip campaigns in Marketo, leveraging A/B testing and best practices for continuous improvement. 

• Collaborate with sales and marketing teams to refine lead attribution and qualification criteria, improving conversion rates. 

• Develop reporting frameworks to track lead performance and identify opportunities for optimization. 

Data & Analytics 

• Source, structure, and maintain marketing data to support campaign performance, customer segmentation, and strategic decision-making. 

• Oversee data hygiene initiatives, including cleaning customer lists, Marketo database maintenance, and addressing redundancy issues. 

• Work with business segment leads to track campaign schedules and ensure alignment across divisions. 

• Develop and manage dashboards that provide actionable insights for stakeholders. 

Reporting & ROI Measurement 

• Build and maintain marketing performance dashboards, including tagging frameworks, attribution models, and ROI tracking. 

• Deliver regular reporting to stakeholders, highlighting trends, gaps, and opportunities for improvement. 

• Support quarterly business reviews and strategic planning with data-driven insights. 

Cross-Functional Alignment 

• Act as a connector between marketing, sales, product, and executive teams to ensure consistent processes and shared learnings. 

• Navigate organizational dynamics to drive consensus and alignment across divisions. 

• Lead change management efforts related to marketing operations and technology adoption. 

Qualifications & Skills 

• 5+ years of experience in marketing operations, preferably in B2B or industrial sectors. 

• Deep expertise in Salesforce, Marketo, and other marketing automation and CRM tools. 

• Demonstrated success in building and scaling lead management processes. 

• Strong analytical skills with experience in data visualization and performance reporting. 

• Proven ability to maintain clean, accurate, and consistent marketing data across systems. 

• Ability to translate complex data into actionable insights for cross-functional teams. 

• Excellent communication and stakeholder management skills. 

• Proven ability to influence and align cross-functional teams in a matrixed organization. 

• Experience working in a fast-paced, results-oriented environment.