The University of Maryland Global Campus is looking for a key digital leadership role responsible for helping to guide and implement the strategic direction, development, and optimization of the university’s online marketing presence. The Director of UX primary goal will be to improve the new student lead generation flow, improve the site navigation, improve the mobile experience and other critical business objectives – all based on analytics, testing and industry best practices.

They will collaborate closely with cross-functional teams to ensure that the university’s websites serve as an effective tool to engage, inform, and convert visitors into new students. The ideal candidate will possess a strong background in web development, user experience design, and digital marketing strategies.

Duties and Responsibilities:

Develop and execute a comprehensive strategy for optimizing the organization's website to enhance user experience, drive engagement, and achieve business objectives.

Collaborate with cross-functional teams including acquisition channels, design, editorial, and technical subject matter experts to align website initiatives with overall university goals.

Stay abreast of industry trends, emerging technologies, and best practices to continuously improve the website experience.

Oversee the planning, design, and implementation of website features, functionality, and enhancements.

Manage website projects from conception to completion, ensuring on-time delivery and adherence to quality standards.

Monitor website performance, conduct regular audits, and conduct testing to optimize speed, usability, and accessibility.

Conduct user research, testing, and data analysis to identify opportunities for enhancing the website's user experience.

Oversee A/B testing roadmap to analyze user behavior, and continuously optimize the website to improve conversion rates and achieve KPIs.

Collaborate with UX/UI designers to create intuitive, visually appealing, and user-friendly interfaces.

Implement personalization and customization strategies to deliver tailored experiences for different audience segments.

Work closely with the broader marketing team to integrate digital marketing initiatives (e.g., SEO, SEM, email campaigns) with the website to drive traffic, conversions, and engagement.

Utilize web analytics tools (e.g., Google Analytics) to track key metrics, analyze user behavior, and optimize marketing efforts.

Minimum qualifications:

Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.

Proven experience in managing digital user experience, marketing, user experience design, or related roles with at least 10 years experience.

Experience working with AEM (Adobe Experience Manager)

Strong understanding of web technologies (e.g., HTML, CSS, JavaScript, Jquery, ReactJS, SPAs, AngularJS, Responsive mobile first design

Experience using Adobe Target for A/B, multivariant testing

Not required, but preference for candidates who have experience using the Activate component library

Familiar with: accessibility WCAG standards, search engine optimization as it relates to user-experience, and page performance improvements

Excellent communication skills with the ability to articulate complex ideas and influence stakeholders at all levels of the organization.

Strategic thinker with a data-driven approach to decision-making and a passion for delivering exceptional user experiences.

Up-to-date knowledge of industry trends and emerging technologies.

All submissions should include a cover letter and resume.

The University of Maryland Global Campus (UMGC) is an equal opportunity employer and complies with all applicable federal and state laws regarding nondiscrimination. UMGC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, ancestry, political affiliation or veteran status in employment, educational programs and activities, and admissions.

Workplace Accommodations:

The University of Maryland Global Campus Global Campus (UMGC) is committed to creating and maintaining a welcoming and inclusive working environment for people of all abilities. UMGC is dedicated to the principle that no qualified individual with a disability shall, based on disability, be excluded from participation in or be denied the benefits of the services, programs, or activities of the University, or be subjected to discrimination. For information about UMGC’s Reasonable Workplace Accommodation Policy or to request an accommodation, applicants/candidates can contact Employee Accommodations via email at [email protected]. 

Benefits Package Highlights:

• Generous Time Off: Enjoy 22 days of paid vacation, 15 days of sick leave, 3 personal days, and 15 paid holidays (16 during general election years). For part-time employees, time off rates will be prorated based on the number of hours worked.
• Comprehensive Health Coverage: Access to health care, medical with vision, dental, and prescription plans for both individuals and families, effective from the 1st of the month following your hire date.
• Insurance Options: Term Life Insurance, Accidental Death and Dismemberment Insurance, and Long-Term Disability (LTD) Insurance. Part-time employees working less than 0.5 FTE are not eligible for LTD.
• Flexible Spending Accounts: Available for medical and dependent care expenses.
• Retirement Plans: Choose between the Optional Retirement Program (ORP) or the Maryland State Retirement and Pension System (MSRPS).
• Supplemental Retirement Plans: include 401(k), 403(b), 457(b), and various Roth options. The university does not provide matching funds.
• Tuition Remission: Immediate availability for Regular Exempt Staff. Spouses and dependent children are eligible for undergraduate tuition remission after two years of service. NOTE: For part-time employees (at least 50 percent of the time), tuition remission benefits are prorated.

Hiring Range:

$145,000.00 - $160,000.00