Market Manager (Beverages, New Jersey) — 1906

Location: New Jersey (Field-based, statewide travel required)
Reports to: Head of National Sales
Compensation: $75,000 - $90,000 base salary + performance bonus

About 1906

1906 is redefining the cannabis and functional beverage industries with fast-acting, innovative products that combine plant medicine and science for real results. We're building the future of cannabis edibles and THC-infused beverages, offering consumers smarter, more effective alternatives to alcohol and pharmaceuticals.

We don't follow trends — we set them. Our culture rewards bold thinking, speed, and accountability. If you're ready to build something disruptive in one of the fastest-growing industries in the world, this is it.

The Opportunity

New Jersey is one of 1906's top strategic markets for Off Duty, our THC beverage additive, and our 750ml cannabis spirits. We're looking for a driven, entrepreneurial Market Manager to lead our beverage expansion across NJ liquor stores and on-premise accounts (bars, restaurants, event venues).

You are the face of 1906 Beverages in New Jersey — building relationships, driving growth, and turning strategy into results. Working primarily through our distribution partner (Fedway), you'll collaborate closely with our internal dispensary sales team to ensure a unified, coordinated approach to growing our brand across all channels in the state.

Your success will be measured by:

• Establishing 1906 in 200 accounts within the first 90 days
• Achieving placement in 75% of target liquor stores within the first year
• Reaching $200K in monthly sales within the first 120 days

The ideal candidate is resourceful, driven, and eager to build a winning brand from the ground up. You'll play a hands-on role actively engaging with accounts, shaping the market approach, and driving significant growth as the business expands.

Who You Are (and Why We'll Love You)

We're looking for a results-driven operator who thrives in the field. Someone who doesn't wait for permission, doesn't flinch at ambiguity, and definitely doesn't need a playbook to build something from zero.

You excel in early-stage growth environments — comfortable in your car, in-store, on your feet, and in the details. You don't just sell; you execute. You've closed the deal, built the display, troubleshot the logistics, and still made it to the next account on time.

You know how to read a room, whether it's a liquor store buyer, a distributor sales team, or a crowd at a weekend tasting event. You're strategic and scrappy in equal measure. You track performance meticulously and communicate with clarity. You treat every new door as a stepping stone to real scale.

Responsibilities

Sales & Account Management

• Execute territory sales plan to establish 1906 in 200 accounts within 90 days and achieve 75% penetration of target liquor stores within one year
• Build strong, lasting relationships with liquor retail and on-premise accounts to drive consistent sales growth
• Manage sales pipeline and account information in CRM system with detailed tracking of opportunities, win/loss reasons, and account health
• Drive sales through strategic product placement, promotional campaigns, and ongoing retailer education

Distribution Partnership & Execution

• Partner with Fedway as your primary go-to-market channel, understanding their incentives, priorities, and sales processes
• Train distributor sales reps to be effective 1906 advocates through ride-alongs, market blitzes, and ongoing education
• Collaborate on joint business planning, promotional calendars, and market penetration strategies
• Monitor and support in-store merchandising standards by working with distributor reps and store managers to ensure optimal product placement and display

Market Development & Strategy

• Develop and execute dynamic territory plans to achieve $200K in monthly sales within 120 days
• Identify whitespace opportunities and high-potential accounts for rapid market penetration
• Analyze market data, competitive landscape, and sales performance to inform strategic decisions and territory optimization
• Coordinate with internal dispensary sales team to ensure unified brand messaging and complementary market approach

Brand Education & Field Marketing

• Become the product expert — master the science, format, category positioning, and consumer benefits to educate all stakeholders
• Train retailers and distributor teams to communicate 1906's value proposition effectively
• Execute consumer-facing activations including tastings, sampling events, and in-store demonstrations
• Manage field activation logistics including demo staff coordination, promotional materials, and event budget tracking

Market Intelligence & Reporting

• Monitor competitive activity, pricing trends, regulatory changes, and category developments across New Jersey
• Provide regular field insights to inform broader marketing, sales, and product strategies
• Maintain accurate CRM records and deliver comprehensive territory reports on sales performance, account status, and market opportunities

Qualifications

• 5+ years of sales experience in a Territory, Market, or State Manager role, preferably in alcohol beverage or hemp-derived THC
• Proven track record managing off-premise (retail, grocery, liquor stores) sales channels
• Experience working with distribution partners and managing indirect sales relationships
• Proficiency with CRM systems and sales reporting tools
• Self-motivated and comfortable operating independently in a fast-paced, startup environment
• Strong relationship-building, communication, and presentation skills
• Knowledge of alcohol beverage regulations and/or hemp-derived THC regulations preferred
• Passion for innovation and educating markets on emerging product categories
• Resilient, adaptable, and results-oriented mindset
• 100% travel required within New Jersey region
• Must have reliable personal vehicle for field work

Compensation & Benefits

• $75,000 - $90,000 base salary
• Annual performance bonus + monthly incentives
• Health, dental, and vision coverage (100% premium paid for health for employee coverage)
• Life Insurance
• Short & Long Term Disability
• FSA
• 401(k) plan
• Unlimited paid time off
• Gas reimbursement
• Storage unit near home
• Significant growth opportunity in a $100B+ industry by 2030

Our Commitment to Diversity

Diverse teams build better companies. At 1906, we’re committed to creating an inclusive, equitable workplace where everyone belongs. We strongly encourage candidates from all backgrounds to apply.