ViiV Healthcare is a company 100% focused on HIV that is majority owned by GSK, a global biopharma organization. As an employee of ViiV, you are part of a team united by a clear mission to leave no person living with HIV behind. Additionally, through our shareholder relationship with GSK, you have access to a range of shared benefits and career development opportunities.

Product Manager (Digital & Innovations) (m/f/d)

This role is part of the team that supports Commercial’s vision to better engage with customers using digital capabilities that can be personalized and optimized powered by data & insights. As the Product Manager (Digital & Innovations) (m/f/d) for ViiV Germany, you will be accountable for designing, building and maintaining the channels required to deliver best-in-industry customer experiences.

In this role, you will be responsible for managing the performance, usability, and stability of the channel ecosystem, data-based decision for success, creating content for HIV across individual therapies.  This role can make a huge impact on HCPs and patients with careful and creative optimization of the omni-channel ecosystem.

Fixed-term contract: for 2 years from start date

Key Responsibilities

• Lead and embed the customer experience strategy and tactics in the market by implementing the Marketing Mix Model that identifies which channel has highest impact for HCPs, nurses and patients
• Create tailored content with the right fit to strategy and the channel in cooperation with the cross-functional teams (Medical, Patient Affairs, Sales)
• Build automated HCP feedback loop to better understand customer response and hence create attributes that can be used for segmentation and omnichannel.
• Drive digital innovation tools and activities (including AI) to maximize touchpoints along the customer journey
• Identify and prioritize user funnels, based on KPIs and demonstrate improvement against these
• Support shaping the organizational culture on delivering modern customer experiences, demonstrate leadership among marketers, raising the profile of omni-channel impact on HCP behavior and benchmarking against ‘best practices’ externally
• Build and maintain a close relationship with global and local stakeholders across Tech, Performance & Operations, Marketing and Sales to prioritize market requirements for platform structure and functionality

Qualifications & Skills

• Bachelor’s degree in Business, Economics, Marketing or other related fields with extensive experience in digital analytics.
• Track-proven experience in Multichannel Marketing and/or Omnichannel Management delivering results
• Experienced within Pharma or another regulated industry (e.g Consumer health products)
• Strong understanding of website architecture, UX and web analytics
• Significant experience with SEO, paid search, email marketing in a highly regulated industry
• Experience in driving culture change towards digital and customer experience
• Fluency in both German and English

Find out more: 

Annual Report 2023

Product Pipeline

#EBDE

Why Us?

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 39 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV. 

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a diverse team and a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

ViiV is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV's compliance to all federal and state US Transparency requirements. For more information, please visit ViiV's Transparency Reporting For the Record site.