ABOUT DYSON B2B

Dyson B2B ambition is to deliver profitable growth by creating the best possible experience for our business customers. We equip enterprises and organisations with Dyson's pioneering technology—from Airblade hand dryers in commercial real estate, to professional beauty solutions in hospitality, and advanced consumer devices in workplaces and universities. Our vision is clear: build enduring partnerships and set new standards for quality, innovation, and customer focus for business.

JOB DESCRIPTION

Strategic Marketing Leadership

· Define and drive Dyson B2B’s multi-year marketing strategy and annual plans, aligning all channels and initiatives to business and commercial targets.

· Lead the integration of online and offline marketing, ensuring a unified, results-focused approach across the global B2B portfolio.

· Own the B2B marketing calendar—including major industry campaigns, product launches, and brand initiatives.

Digital Marketing & Performance

· Oversee all digital channels (website, landing pages, CRM platforms, analytics, and B2B e-commerce interfaces), ensuring best-in-class performance.

· Lead a team to deliver high-impact digital campaigns across paid, owned, and earned channels; optimize for lead quality, conversion, and ROI.

· Drive development and adoption of digital tools (AI-driven lead handling, self-service ordering, B2B applications) to improve touchpoints and conversion rates.

· Champion analytics, experimentation, and continual learning—monitoring campaign KPIs (pipeline growth, lead generation, CPA, etc.), reporting actionable insights, and optimizing budget allocation [3].

Offline and Integrated Campaigns

· Plan, execute, and measure integrated marketing campaigns, leveraging both digital and traditional tactics to reach key B2B segments (Hospitality, Education, Workplaces, F&B, etc.).

· Oversee all event marketing—tradeshows, industry conferences, customer experiences, and partner activations—ensuring impactful brand presence and lead generation.

· Direct creation of campaign assets, sales collateral, and thought leadership to support both field marketing and digital initiatives.

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Team & Cross-Functional Leadership

· Build and mentor a high-performing marketing team, fostering a culture of collaboration, achievement, and innovation.

· Act as the connective tissue between Sales, Product, Digital, and Regional Marketing teams—ensuring global strategies drive local results and vice versa [3].

Brand, Messaging, and Market Positioning

· Lead B2B messaging and positioning, partnering with Product and Content teams to craft compelling narratives across all touchpoints.

· Ensure Dyson’s technology, vision, and differentiated value are at the heart of every campaign and customer interaction.

· Uphold brand standards across all marketing initiatives and customer-facing outputs.

WHAT WE ARE LOOKING FOR

· Degree in Marketing, Business, Digital, or a related field with substantial experience leading B2B marketing in an international context.

· Demonstrable track record managing integrated (online/offline) marketing strategies that deliver pipeline growth and strong ROI.

· Experience building and scaling high-impact digital marketing programs, including CRM, search, programmatic, and multi-channel campaigns.

· Direct experience with digital platforms (AI for lead gen, B2B e-commerce solutions) and a strong analytical orientation [3].

· Hands-on expertise executing offline campaigns, event marketing, and experiential brand activities.

· Strong leadership skills, able to collaborate across functions and inspire high performance in a fast-paced, matrixed environment.

· Commercial mindset with the ability to balance creativity, process, and data-driven decision making.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.