Proposition Go-To-Market (GTM), Analyst

Posted:
6/15/2025, 12:34:28 PM

Location(s):
Ho Chi Minh City, Ho Chi Minh City, Vietnam ⋅ Ho Chi Minh City, Vietnam

Experience Level(s):
Junior ⋅ Mid Level ⋅ Senior

Field(s):
Growth & Marketing ⋅ Sales & Account Management

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And to get there, we need ambitious people who believe in playing an important part in shaping that future. People seeking unmatched career and personal growth opportunities, who are driven to work with, and learn from some of the most inspiring and supportive leaders in the business.

Sound like you? Then read on.

About the Role

Proposition Go-To-Market (GTM), Analyst

Report to: Associate Director, Life Propositions and Product Delivery

Location: AIA Office, Saigon Centre Tower 2, 67 Le Loi street, D.1, HCMC

Function: Proposition and Marketing |Department: Propositions Development and Management

Type: Individual Contributor

THE OPPORTUNITY:

This role plays a crucial in bringing new product Go-To-Market, be accountable for 1st year production of new Product by supporting and executing Go-To-Market (GTM) plan for all distribution channels. This includes activation of all new product initiatives, customers promotions, health ecosystem and new Vitality features.

ROLES AND RESPONSIBILITIES:

  • Conduct market intelligence and product competitive analysis. Active involve in E2E customer proposition design from insights generation, concept to validation to deployment.
  • Support in executing GTM plan for new and existing propositions covering product positioning, product packaging, sales ptich and sales tools.
  • Work with Proposition Development, Propositions Marketing and Training to develop training materials and conduct training for trainers and manage the product GTM for all distribution channels.
  • Partner with Distributions to collect and translate customers feedback, distribution feedback into product requirements and facilitate the solutions to make sure GTM plan success.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.