Craft:

Marketing

Job Description:

Marketing Studio is King’s in-house creative production agency. We power King’s marketing organisation with outstanding creative work, flexibly and efficiently, with superior knowledge of our players, brands, and channels.

 

We’re looking for a Senior Creative with a strong motion design background and a sharp understanding of what makes UA ads win. You’ll turn ideas into ads that hook quickly, convert consistently, and scale efficiently.

 

Your Role Within our Kingdom

As a Senior Creative you’ll lead the development of ads for all performance marketing channels. 

You’ll partner closely with media buyers, analysts, and producers to create, test, and iterate creative ideas that drive installs. You’ll take the lead from concept to final cut, always balancing creative flair with measurable results.

Core Responsibilities

• Own concept, direction, and execution of short-form video ads and playables

• Create testable variations, iterate based on performance data, and scale winning ideas

• Collaborate with UA teams to understand creative goals and propose new angles

• Keep pace with platform trends, hooks, and formats - especially in mobile gaming

• Present ideas and outcomes with clarity and confidence

• Guide and mentor junior creatives, raising the bar through feedback, support, and creative leadership

• Maintain a high standard of craft across every asset

• Contribute to a fast-paced creative testing culture, sharing learnings and ideas

 

Skills To Create Thrills

• 5+ years in video-focused creative roles (studio, agency, or in-house)

• Portfolio that shows performance-driven thinking and strong motion craft

• Expert-level skills in the Adobe Creative Suite

• Experience designing for UA, paid social, or direct-response campaigns
• Comfortable using performance data to drive creative decisions

• Organised, fast, and comfortable managing multiple creative tracks

• Confident communicator and team collaborator

• Gameplay capture, UGC-style content, and working with AI tools

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X.