Senior Marketing Executive

About the Role

Careem is looking for a Senior Marketing Executive to own marketing for the Tenants vertical — a fast-growing business line within Careem Ventures. Based in Amman and operating across the UAE and Jordan, you'll drive the marketing strategy end-to-end, from planning through execution, working closely with country and regional teams.

This is a senior, hands-on role for someone who can think strategically and stay close to execution in a fast-moving, entrepreneurial environment. You'll have real ownership, real impact, and direct visibility with Ventures leadership.

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 What You'll Do

• Own the vertical marketing strategy for Tenants across the UAE and Jordan, aligned with Ventures and broader business objectives
• Build and execute go-to-market and always-on plans spanning brand, performance, lifecycle, and partnership marketing
• Drive customer acquisition, retention, and engagement through data-informed, multi-channel campaigns — digital, performance, CRM, social, and offline/BTL
• Localize messaging and strategy to reflect the distinct dynamics of the UAE and Jordan markets
• Partner cross-functionally with product, growth, operations, and country teams to align

marketing with business priorities and launch plans

• Manage the vertical's marketing budget, tracking ROI and optimizing spend across channels and markets
• Define and report on key marketing and growth KPIs, delivering performance insights to Ventures leadership
• Brief, manage, and evaluate external agencies and partners — creative, media, and PR — as needed
• Stay close to the market — monitoring competitor activity, trends, and customer insights across both markets to continuously sharpen strategy

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What You'll Need

• 4+ years of marketing experience, ideally with exposure to the UAE and/or Jordan markets in tech, e-commerce, marketplaces, or a related high-growth industry
• Proven ownership of marketing strategy with a track record of delivering measurable growth results for a product, vertical, or business unit
• Strong command of brand and performance marketing, with hands-on experience across digital channels
• Data fluency — comfortable shaping strategy and proving impact through marketing and growth metrics
• Excellent stakeholder management skills, with the ability to work cross-functionally across product, growth, and country teams
• Fluent English (written and spoken)