Job Type:

Regular.

Invest in you, JOIN AGROPUR. We DAIRY you! 

 

We are looking for a Go-To-Market Strategy Manager to join our team. 

 

 

At Agropur, we invest in YOU: 

• Recognition of years of service for vacation calculation; 

• Flexible group insurance plan including telemedicine services; 

• Employee assistance program; 

• Opportunities to invest in yourself (career development, etc.); 

• Pension plan with company contributions; 

• Salary range 006: $100,900$ à $126,100 (Salary will be determined based on skills, education, training & experience related to the position.) 

 

 

 

 

What this role involves: 

Responsible for translating the category’s marketing objectives into regional and market‑segment commercialization plans, the Go-To-Market Strategy Manager — in collaboration with the Category Management, Insights, Shopper, and Finance teams — will be responsible for: 

• Actively contributing to the development and delivery of the category’s annual targets within the following market segments: conventional grocery, mass merchandisers, convenience stores, food services, industrial and club stores; 

• Building and measuring the category’s MAPPS strategies (Merchandising, Assortment, Pricing, Promotion, Shelving) to achieve category objectives by region and market segment; 

• Assortment strategy, distribution maximization, and listing of innovations; 

• In‑store and on‑shelf placement strategy for products; 

• Regular, long‑term, and promotional pricing strategy (depth and frequency of promotional activity); 

• In‑store execution and merchandising strategy (displays); 

• Monthly tracking and communication of key MAPPS indicators, with strategic adjustments as needed; 

• In collaboration with the Category Manager and the Shopper team, ensuring flawless execution of the category’s annual plan: market activities (calendar format), customer listings, communication of innovation plans, and in‑store execution; 

• Managing the category’s commercialization budget and investments related to MAPPS; 

• Collaborating with the Insights team to evaluate categories using performance metrics (Nielsen and internal data) and presenting opportunities or threats, along with recommendations; 

• Ensuring the activation of market and customer opportunities; managing category price increases when applicable (pricing strategy and impacts). Acting as a cross‑functional liaison, ensuring effective communication between Marketing, Sales, Demand Planning, and Finance. Serving as the key Sales contact for Brand Managers (Marketing); 

• Actively participating in meetings related to category commercialization and contributing to the organization of various management committees. 

 

 

 

What you need to join our team: 

• Bachelor’s degree in Business Administration, Marketing, or Business Intelligence; 

• A minimum of 10 years of relevant experience in the food industry (sales and category management); 

• Knowledge of market analysis systems and datasets (Nielsen, IRI, Retail Link, Dunnhumby); 

• Proficiency with the Microsoft Office suite; 

• Strong oral and written communication skills in French and English (English required to work with colleagues and clients in other Canadian provinces). 

 

We’re ready, are you? JOIN AGROPUR. 

 

Agropur welcomes people from all backgrounds and origins. We are proud to be an employer with a diverse community and are committed to providing a respectful and inclusive experience for all employees and applicants. We will work with candidates who request accommodation. Please note that an adequate knowledge of French is required for positions in Quebec. Agropur uses artificial intelligence technology to assist our recruiters in screening, assessing, or selecting applicants for this position. 

In this text, the use of the masculine gender to designate persons is intended only to lighten the text.