As the VP of Media, you will lead the development and execution of media strategies across key client accounts. The ideal candidate brings over 10 years of diverse media experience, with a strong emphasis on digital, and has a proven track record of managing and developing high-performing teams of 10 or more professionals. This role requires a confident, decisive leader who excels in client-facing settings, communicates effectively, and drives strategy, planning, and recommendations grounded in data-driven insights. Your leadership will be integral in shaping and optimizing media strategies that deliver measurable results for our clients.

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You Will:

• Lead, mentor, and inspire a hybrid team (both in-person and remote).
• Oversee client relationships, ensuring alignment with marketing goals and budgets.
• Manage omni-channel campaigns and collaborate with social, creative, and other media teams.
• Drive performance media strategies and optimization to ensure clients meet their KPIs.
• Attend and lead regular client meetings.
• Serve as a strategic advisor, guiding clients through the media planning process.
• Collaborate closely with internal and external stakeholders to ensure seamless execution.
• Partner with Strategy, Creative, Marketing Science, and Client Services leads across the organization.
• Support Marketing and Media Managers with reporting templates, management, and client presentations.
• Pull and deliver accurate data for initial analyses.
• Provide insights on campaign analysis and optimization.
• Research and prepare new information for paid media plans, RFPs, and presentations.
• Evaluate, build, and maintain relationships within the display and emerging media community.
• Stay up-to-date on the latest trends in interactive marketing and media and advise the Marketing and Media teams accordingly.
• Collaborate with cross-functional teams, including social leads, creatives, and account managers.

You Have:

• Must have: Auto industry and agency experience.
• 10+ years of comprehensive media experience, with a passion and focus on digital.
• Proven experience managing and developing teams of 10+ professionals.
• Strong leadership skills with the ability to make decisive decisions and maintain a confident, clear voice.
• Expertise in using data to inform media strategy, planning, and recommendations.
• Experience with both tier 1 and tier 2 media (national and regional).
• Exceptional communication skills, particularly in client-facing settings.
• In-depth understanding of key media channels, including search and social.
• Ability to mentor and guide directors, supporting their professional growth.
• Comfortable leading client meetings, driving performance media, and providing regular marketing pulse checks.
• Demonstrated ability to lead and grow a team of media professionals.
• Experience with eMarketer, Nielsen, and comScore.
• Familiarity with Google Ad products.
• Expert-level understanding of digital media and the digital landscape.
• Thorough knowledge of standard and rich media ad trafficking software for display, video, mobile, and emerging channels.
• Passion for digital media and staying ahead of industry trends.
• Flexible and adaptable to new situations and challenges.

Nice-to-Haves:

• Experience with the OMNI marketing orchestration platform.

 What We Offer: 

• Global maternity and parental leave 
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and flex days
• Access to online services for families and new parents
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
• 13 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts 

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible!  Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.