Director of Group Agency Distribution, High Net Worth

Posted:
10/20/2025, 7:39:03 PM

Location(s):
Hong Kong Island, Hong Kong

Experience Level(s):
Expert or higher ⋅ Senior

Field(s):
Growth & Marketing

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

So if you believe in inspiring a better future, read on.

About the Role

Develop the holistic High Net Worth strategy across markets for agency, including end-to-end ecosystem (such as proposition, product, underwriting, value-added services, platform and tools.

Roles and Responsibilities:

Strategy Development & Execution on the following -

  • Develop and execute the Agency specific strategy for HNW segment with the goal to grow HNW market across AIA BU Agency
  • Work with key internal stakeholders to ensure cohesive strategies and client experiences
  • Define and prioritize strategic initiatives
  • Lead the development of specialized insurance-based wealth management solutions tailored to HNW individuals
  • Develop templates and tools to enhance BUs’ capabilities in managing HNW business
  • Develop and execute high-impact marketing strategies and campaigns, including exclusive events and digital initiatives, to engage HNW clients
  • Establish KPIs to measure the success and monitor performance, and identify areas for improvement as needed and implement changes
  • Assess potential risks within HNW strategies and create mitigation plans to ensure business success

Minimum Job Requirements:

  • Over 10 years of experiences in the insurance or financial services industry, with specific exposure to HNW clients and products.
  • A solid understanding of the insurance industry and of the operational model of a Life company; experience in Agency Distribution (working with Agency) is a must.
  • Highly disciplined, detailed and broad thinker with excellent interpersonal, communication and influencing skills.
  • Fluent in spoken and written English with ability to present articulately with appropriate level of gravitas.

Work Location:

  • Group Office Hong Kong preferred (subject to discussion)

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.