Posted:
11/8/2024, 4:00:04 AM
Location(s):
Cedar Falls, Iowa, United States ⋅ Iowa, United States
Experience Level(s):
Junior ⋅ Mid Level ⋅ Senior
Field(s):
Business & Strategy ⋅ Growth & Marketing
If you’re looking for a special place to build or grow your career, you’ve found it. Whether you’re an experienced professional, a recent college graduate or somewhere in between, IDEX is a place where you can apply your existing skills and learn new ones in an environment where you can make an impact.
With interesting opportunities in engineering, marketing, sales, supply chain, operations, HR, finance, and more across more than 40 diverse businesses around the globe, chances are, we have something special for you.
PRIMARY FUNCTION:
The Market Manager is responsible for managing the ongoing alignment between the company’s products and services with the needs, trends, and preferences of assigned markets and/or market segments. The Market Manager possesses a deep understanding of assigned markets and segments to develop effective go to market plans and productization of offerings (defining portfolio) that drive increasing market share for Viking Pump. The Market Manager leverages credible resources and relationships to maintain a high level of awareness and familiarity of key (80’) internal and external influencers – including operations capabilities, economic shifts, compliance and regulatory issues and relevant technology advances. The Market Manager will work in partnership with Product Managers, Engineering, and Marketing teams to feed product innovation pipeline, support pricing decisions, establish strategic campaign plans. The primary function will be the development and implementation of marketing plans, strategic objectives, and pricing which maximize Viking’s sales, profitability, and approvals in the respective market segment while effectively utilizing the company’s resources and capabilities.
PRIMARY DUTIES AND RESPONSIBILITIES:
Serves as the subject matter expert (SME) for assigned markets/market segments and related product/services offerings for internal and external audiences.
Works with internal and external research sources to maintain accurate market and market segment profiles to drive decision-making; commissions/conducts primary research as needed – MARKET MAPS
Join key industry associations and participate on committees. Engage customers and industry partners on social media
Develops effective productization/product packaging and go to market plans for assigned markets and segments; serves as a primary content resource for the
development of key audience personas – AD’s, VIDEOS, LITERATURE
Conducts continuous market monitoring and impact analysis of needs, trends, compliance, and other key influencers; proactively recommends corrective action when appropriate.
Collaborates with branding/communications and demand generation counterparts in the creation and development of market facing campaigns; serves as a primary content and subject resource for thought leadership and demand generation efforts – CRM CAMPAIGNS
Responsible for the collection, analysis, interpretation and reporting for all economic, industry, market and competitive data/activity for the segment
Coordinates with Product Managers to provide direction and priority setting for the segment’s Technical/R&D projects that align with established strategies
Development of a SWOT analysis and brand position strategy for the various sub-segments
Identifies and quantities new business opportunities that align with Viking’s existing and future product/technology capabilities
Utilizes and embraces new Digital Selling tools to support Viking Pump and our customers.
Organize and executes sales/demand creation campaigns within respective markets/segments. Collects, validates and assigns leads for follow-up and closure.
Provides leadership and direction to the inside sales teams on extended customer prospecting, development, and commercialization that aligns with established strategies
Work with inside sales team to develop new business opportunities
Coordination of large national and multi-national customers & prospects
Works with industry specifiers (Contractors and Engineering Firms) to obtain approvals and placement on approved vendor lists
Gather and analyze customer insight to nurture and enrich all external perceptions of the company and growth of the market segment
Manage other duties or projects as assigned.
EDUCATION AND/OR EXPERIENCE REQUIREMENTS:
4-year College Degree – Engineering or Business preferred, or equivalent experience
A minimum of 5 + years of experience in strategic marketing and/or product management
A minimum of 5+ years of B2B and B2C selling experience
Demonstrated capability understanding and distilling technology and market trends, and strategically planning future product opportunities.
Prior experience with Positive Displacement Pump technology and/or Chemical fluid movement devise sales preferred.
Proven track record in growth-focused sales mentality, including supporting product launch, commercialization, and strategic planning.
Strong change management skills and experience.
Demonstrated entrepreneurial skills and experience translating plans into commercially successful and profitable strategies
Strong financial acumen; able to understand impact of negotiation points on a business engagement.
Understanding of 80/20 process and implementation.
Up to 50% travel required.
IDEAL CANDIDATE EXPERIENCE
Experience in selling and/or commercializing products that serve the Chemical and Agricultural Based Liquids industries a plus.
Pump experience is ideal
Strong customer/quality orientation with demonstrated ability to effectively build and manage customer and partner relationships
Metrics and data driven with exceptional skill managing a team with influence to over achieve objectives based on sound commercial processes and through the deployment of continuous improvement methodologies.
Excellent verbal and written communication skills (inclusive of virtual business environments).
Executive presence; capacity to promote enthusiasm and gain support through strong verbal, written and presentation communications skills.
Strong personal drive and motivation to reach new objectives and drive growth.
Ability to thrive amidst change and ambiguity, and help others with the same.
ORGANIZATIONAL RELATIONSHIPS
Must have the ability to effectively communicate with customers, distributors, resellers, and all levels of internal corporate and company personnel.
Requires frequent contact with end customers and channel partners, and internal Viking Pump personnel.
Are you ready to join a different kind of company where our people, our culture, and our commitments are centered around providing trusted solutions that improve lives around the world?
IDEX is an Equal Opportunity Employer and Affirmative Action Employer. IDEX gives consideration for employment to qualified applicants without regard to race, color, religion, creed, genetic information, sex, sexual orientation, gender identity or expression, marital status, age, national origin, disability, protected veteran status, or any other consideration or protected category made unlawful by federal, state or local laws (Minorities/Females/Protected Veterans/Disabled).
Attention Applicants: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact our Talent Acquisition Team at [email protected] for assistance with an accommodation. These contact tools may be used only by individuals with a disability for accommodation requests. Do not inquire as to the status of an application.
Website: https://airtechusa.com/
Headquarter Location: Rutherford, New Jersey, United States
Employee Count: 101-250
Year Founded: 1982
IPO Status: Private
Industries: Consumer Goods ⋅ Manufacturing