As a leading global contract research organization (CRO) with a passion for scientific rigor and decades of clinical development experience, Fortrea provides pharmaceutical, biotechnology, and medical device customers a wide range of clinical development, patient access and technology solutions across more than 20 therapeutic areas. With over 19,000 staff conducting operations in more than 90 countries, Fortrea is transforming drug and device development for partners and patients across the globe.

As the SEO Manager, you will be responsible for developing and executing the company's SEO strategy. You will work closely with cross-functional teams to improve our online presence, drive organic traffic, and increase our search engine rankings. Your role is pivotal in enhancing our digital visibility and brand awareness.

Key Responsibilities:

• Formulate and execute a comprehensive SEO strategy that aligns with the company's objectives and industry standards.

• Conduct in-depth keyword research to identify opportunities and trends, ensuring the optimization of our content.

• Lead on-page SEO efforts, including content optimization, meta tags, and internal linking strategies.

• Oversee off-page SEO initiatives, including backlink building, outreach campaigns, and partnerships to enhance domain authority.

• Collaborate closely with the technical team to identify and address technical SEO issues, site speed, mobile-friendliness, and crawlability.

• Stay informed about Google algorithm updates and adapt strategies accordingly.

• Drive the content strategy, ensuring high-quality, SEO-friendly content creation and optimization.

• Continually monitor and analyze SEO performance using tools such as Google Analytics and SEO software, providing actionable insights and reporting.

• Keep an eye on industry trends and competitor activities to adapt strategies and maintain a competitive edge.

• Cross-Functional Collaboration: Work closely with various teams, including content creators, developers, and designers, to implement SEO best practices throughout the company.

• Provide regular reports and insights to upper management, demonstrating the impact of SEO efforts on company goals.

Experience

• 7-8 years of hands-on SEO experience with a proven track record of developing and implementing successful SEO strategies.

• Experience in CRO / Pharma companies is a must

• In-depth knowledge of search engine algorithms, ranking factors, and SEO tools.

• Proficiency in web analytics tools, such as Google Analytics, Google Search Console, and SEO software.

• Proficiency in SEO tools and platforms, including Google Analytics, Google Search Console, SEMrush, Moz, and more.

• In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.

• Excellent analytical and problem-solving abilities.

• Ability to work collaboratively with cross-functional teams.

• Project management skills to handle multiple tasks simultaneously.

• Creative and strategic thinking to adapt to evolving SEO trends.

Fortrea is actively seeking motivated problem-solvers and creative thinkers who share our passion for overcoming barriers in clinical trials. Our unwavering commitment is to revolutionize the development process, ensuring the swift delivery of life-changing ideas and therapies to patients in need. Join our exceptional team and embrace a collaborative workspace where personal growth is nurtured, enabling you to make a meaningful global impact. For more information about Fortrea, visit www.fortrea.com.

Fortrea is proud to be an Equal Opportunity Employer:

As an EOE/AA employer, Fortrea strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. We encourage all to apply.

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