Job Description

OVERVIEW:

Location: Pasay City, Manila
Department: Commercial
Entity: Philippines AirAsia Inc.
Status: Full-time

JOB DESCRIPTION:

YOUR ROLE AS:

Marketing Senior Executive
As a Marketing Senior Executive at AirAsia, you will support the execution of impactful marketing and brand initiatives that drive awareness, engagement, and bookings. Working closely with internal teams and external partners, you’ll bring campaigns to life across multiple channels while ensuring brand consistency, operational efficiency, and measurable results. As an Allstar, you’ll play a key role in creating buzz, telling our story, and supporting business growth the AirAsia way.

WHAT YOU’LL CHAMPION:

• Manage day-to-day marketing activities including brand and campaign execution, content scheduling, asset coordination, and event support across multiple stakeholders.

• Support the maintenance of marketing calendars, budgets, timelines, and coordinate with external vendors such as media agencies and tourism partners.

• Assist in developing and executing go-to-market strategies aligned with business objectives and market trends.

• Coordinate and support integrated marketing campaigns across digital, social, CRM, and offline channels.

• Ensure alignment of brand positioning, storytelling, and visual consistency across all touchpoints.

• Collaborate on market research and competitive analysis to identify trends, insights, and new opportunities.

• Stay up to date with marketing trends, tools, platforms, and evolving consumer behavior.

• Provide administrative support, including invoicing, documentation, and project tracking.

• Leverage creative and cost-efficient channels to maximize promotional opportunities, build consistent brand buzz, and drive conversion and bookings.

• Track, analyze, and report on campaign KPIs, performance, and ROI to continuously optimize effectiveness.

WHO YOU ARE:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 2–3 years of relevant experience in marketing, brand, or campaign support roles.

• Strong business acumen with the ability to translate data and insights into actionable marketing strategies.

• Excellent communication and relationship management skills to collaborate with internal and external partners across local and regional teams.

• Strong project management, organizational, time management, and presentation skills.

• Able to manage multiple priorities and perform well under pressure in a fast-paced environment.

• Comfortable working in a diverse, dynamic, and constantly evolving setting.

• Curious, with a strong learning mindset and potential to grow into leadership roles.

• Able to maintain confidentiality, professionalism, and discretion.

• Willing and able to travel as required.

MERITS:

• Experience supporting integrated marketing campaigns across digital, social, CRM, and offline channels.

• Knowledge of campaign analytics, ROI tracking, and performance reporting.

• Familiarity with marketing tools, media platforms, and emerging consumer trends.

WHERE YOU’LL GO:

Brand executive to regional marketer, campaign specialist to marketing lead—these are some Dare To Dream stories of our Allstars. At AirAsia, we believe in internal growth and career evolution. This role sets you up for growth into positions such as Senior Marketing Executive, Brand or Campaign Lead, Digital or Performance Marketing Specialist, or regional marketing opportunities across the AirAsia ecosystem.

WHAT YOU’LL ENJOY:

Physical Wellbeing: Medical and insurance coverage, maternity benefits, flexible work arrangements, and health & fitness amenities.
Emotional Wellbeing: Paid time off, wellness programs, and childcare amenities.
Financial Wellbeing: Upskilling programs, professional development resources, and career growth opportunities.
Allstars Specials: Free flights, unlimited discounted flights, and exclusive partner perks.
A bold, fast, fun, and collaborative Allstar culture like no other.

OUR HIRING PROCESS:

• Application Review

• Application Review and Skills Match

• Interview & Assessments

• Background Verification

• Offer Process