Marketing Campaign Specialist

Posted:
8/20/2024, 12:04:45 AM

Location(s):
England, United Kingdom ⋅ London, England, United Kingdom

Experience Level(s):
Junior

Field(s):
Growth & Marketing

Sabre is a technology company that powers the global travel industry. By leveraging next-generation technology, we create global technology solutions that take on the biggest opportunities and solve the most complex challenges in travel. 

Positioned at the center of the travel, we shape the future by offering innovative advancements that pave the way for a more connected and seamless ecosystem as we power mobile apps, online travel sites, airline and hotel reservation networks, travel agent terminals, and scores of other solutions.

Simply put, we connect people with moments that matter.

Job Description

Are you an ambitious multi-lingual Marketer looking to take the next step in their career? Then this role could be for you.

You will be a key part of the Marketing Campaign Team, collaborating closely with colleagues in Customer, Demand and Product Marketing to deliver impactful communications that engage and motivate our customers and prospects.

Within this Specialist role you will support Campaign Managers, Marketing Operations and Web teams, working on a variety of tasks including:

  • helping to ensure our marketing platforms (Salesforce, Pardot and Demandbase) provide the data and insights needed to accurately segment and target our audiences,
  • publishing content and building email campaigns,
  • executing digital campaigns using LinkedIn, Demandbase and Google Ads,
  • measuring, reporting, and optimizing performance.

Additionally, you will be responsible for managing the content translation process using your native language skills to check and approve the translation quality.

The ideal candidate will have 2+ years digital marketing experience, a relevant marketing or business degree and be fluent in English and one, or more, of our key languages (German, Italian, Spanish, or French),

Key Responsibilities:

  • Support campaign managers in executing measuring and optimizing digital campaigns using platforms such as LinkedIn, Google Ads and Demandbase
  • Assist campaign managers in creating and publishing content to our website, Sabre.com
  • Build and report on email campaigns in our marketing automation platform, Pardot
  • Contribute to the planning of new campaigns, helping campaign managers identify the audience segments to target and the best channels to reach them
  • Manage the content translation process for one or more of our key languages (German, Italian, Spanish, or French), briefing the translation agency on translation required and then quality checking and approving the translated content. It is expected this will be around 25% of your role
  • Assist the marketing operations team in maintaining data integrity and accuracy and setting up our marketing platforms to provide the insights teams need via dashboards and reports

Job Requirements

  • 2+ years digital marketing experience
  • Fluent in English
  • Fluent in one or more of our key languages: German, Italian, Spanish, or French
  • A relevant marketing or business degree
  • Highly collaborative, initiative-taking, and able to consistently meet deadlines
  • Experience building campaigns in LinkedIn, Demandbase, and/or Google Ads would be a plus but not critical
  • Experience of marketing automation platforms such as Pardot, HubSpot, Eloqua or Salesforce also a plus, but not critical

We will give careful consideration to your application and review your details against the position criteria. You will receive separate notification as your application progresses. Please note that only candidates who meet the minimum criteria for the role will proceed in the selection process.

#LI-Onsite#LI-AK1

Sabre GLBL Inc

Website: https://sabre.com/

Headquarter Location: Southlake, Texas, United States

Employee Count: 5001-10000

Year Founded: 1960

IPO Status: Public

Last Funding Type: Post-IPO Debt

Industries: Business Intelligence ⋅ Information Technology ⋅ SaaS ⋅ Tourism ⋅ Travel