You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Job description (heading) /  Description du poste (titre)

• The Head of Customer Marketing leads the development and execution of customer-focused marketing strategies within the Client & Marketing department, driving customer acquisition, retention, and lifetime value across all channels and customer segments.

Preferred skills (heading) / Compétences particulières (titre)

• Deep expertise in customer marketing, customer lifecycle management, and retention strategies
• Proficiency in marketing analytics, data interpretation, and customer segmentation methodologies
• Knowledge of digital marketing channels, marketing automation platforms, and CRM systems
• Understanding of the financial services industry, customer needs, and regulatory environment
• Expertise in brand management, positioning, and customer value proposition development
• Familiarity with marketing technology stack, marketing attribution models, and measurement frameworks
• Understanding of customer acquisition cost (CAC), lifetime value (LTV), and key marketing metrics
• Knowledge of content marketing, integrated communications, and multi-channel campaign development

Qualifications (heading) / Compétences (titre)

• Bachelor's degree in Marketing, Business Administration, Communications, or related field
• 10+ years of progressive marketing experience, with at least 5 years in customer marketing or lifecycle marketing roles
• Demonstrated success leading marketing budgets and campaigns
• Track record of developing and executing customer-focused marketing strategies in enterprise environments
• Experience working in financial services and/or insurance
• Professional certifications (e.g., HubSpot, Google Analytics, Marketing Management)
• Experience with marketing automation platforms and CRM systems
• Background in digital transformation or customer experience optimization

Responsibilities (heading) / Responsabilités (titre)

• Develop and execute comprehensive customer marketing strategies aligned with organizational objectives and market opportunities
• Lead cross-functional teams to create integrated marketing campaigns targeting customer segments across all business lines
• Oversee customer research, analytics, and insights programs to inform strategic marketing decisions
• Manage marketing budget allocation and ROI optimization across customer acquisition and retention initiatives
• Design and implement customer journey mapping and experience optimization programs
• Lead brand positioning and customer value proposition development for key market segments
• Direct the development of marketing content, creative assets, and collateral for customer touchpoints
• Establish and monitor key performance indicators (KPIs) and marketing metrics to measure campaign effectiveness
• Collaborate with Sales, Product, and Operations teams to ensure marketing alignment and customer success
• Mentor and develop marketing team members and manage departmental resources
• Stay informed on market trends, competitive landscape, and emerging marketing technologies
• Ensure all marketing initiatives comply with regulatory requirements and company policies

Job Category:

Marketing

Posting End Date:

28/05/2026