Senior Analyst, Media Insights & Planning

Introduction To The Team:

Travel Partnerships and Media helps partners deliver excellent traveler and B2B experiences, driving growth for them and the EG marketplace through competitive supply, a valued advertising and travel media network, and affiliate solutions.

Make An Impact:
Do you enjoy visualizing, and finding stories and patterns in data? Are you inspired by the opportunity to join a team of Insights & Planning Analysts supporting Expedia Group’s advertising department, Media Solutions, through 1st and 3rd-party data and insights? Can you translate data into actionable insights and digital campaign strategies for travel advertisers? If you’re looking to be part of, grow within, and ultimately influence a collaborative, global and innovative culture, one underpinned by data, the Media Insights & Planning (MIP) team offers the ideal environment and opportunity for you.

In This Role You Will:

• Become a part of the Media Insights & Planning team (MIP) recognized by the wider Media Solution business as knowledgeable and highly proficient in the specific areas of reporting & analytics, creating data insights and media planning.  

• Create media strategies by analyzing audiences, recommending media mixes, and allocating advertising budgets. 

• Provide top-class support to our AMER partners, as well as to our global partners. 

• Craft positive relationships with the global Sales teams, influence and instil best practices into daily collaboration with sellers and their leaders at all stages of the advertising campaign. 

• Influence and communicate effectively in partner-facing situations to deliver and position booking/search and industry/macroeconomic data and insights to support the campaign strategy for Media Solutions’ advertising partnerships. Contribute to generate new and/or grow advertising partnerships, and drive towards attaining quarterly and annual revenue targets. 

• Collaborate (Include Consciously) with EMEA and APAC team members to support the MIP team’s pre-campaign and strategic support of Media Solutions’ global Sales team.  

• Collaborate cross-functionally (Include Consciously) with key internal stakeholders across Analytics, Yield, Operations, Strategy and Product to innovate (Choose Fearlessly & Go Get What’s Next) and automate (Force Simplicity) the MIP team’s (and the wider Sales/Sales Operations team’s) systems, tools and processes.  

• Represent the MIP team in cross-functional collaboration across Media Solutions. 

• Take the lead to understand challenges and drive solutions for partner’s business objectives and advertising strategy. 

Experience and Qualifications:

• Experience of working within a data-driven, highly analytical culture where insights inspire decisions, ideas and strategy. 

• And/or experience of working within an ecommerce, tech, digital marketing or business consultancy environment.   

• And/or experience of working within the travel industry, particularly in digital marketing and ecommerce roles, or at OTAs.   

• And/or experience in media planning across different channels 

• Worked effectively and thrived in a fast-paced environment requiring prioritization and the ability to collaborate with cross-functional teams.  

• A passion for turning data into insights and telling stories with actionable data to inspire ideas and decisions in both internal and external business contexts.  

• A motivation for problem-solving and, through cross-functional collaboration and of course data, uncovering solutions which increase business effectiveness and efficiency and ultimately support revenue generation efforts. 

• Enjoyed and excelled at project managing key business initiatives, including Goals, process design changes, and the development and launch of data and insights visualization tools 

• An interest in staying abreast of the latest trends in travel, tech, business, ecommerce, marketing and leadership. 

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The total cash range for this position in Miami is $74,000 to $103,500. Employees in this role have the potential to increase their pay up to $118,500, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.