Job Description

abrdn plc is one of the world’s largest investment companies, dedicated to helping clients and customers plan, save, and invest for the future. With a purpose to invest for a better future, we strive to make a meaningful impact on the lives of our clients, employees, society, and shareholders. abrdn is built on a vibrant, purpose-led culture that puts the needs of stakeholders at the heart of what we do.

About the department:

Operating within the abrdn Adviser business, the Adviser Marketing team is responsible for multi-channel campaigns and managing all client-facing marketing across the UK. abrdn Adviser provides financial advisers with technology platforms, expertise, and support, creating value for their businesses and clients. Adviser Marketing takes a strategic approach to communicating with advisers and is responsible for positioning the Adviser business effectively in our target market.

We work closely with stakeholders across the Adviser business to deliver programs that strengthen our brand, enhance client experiences, and achieve commercial goals.

About the role:

The Senior Digital Marketing Consultant will focus on digital marketing strategies to drive lead generation and engage financial advisers in the UK. This role will involve supporting key projects and managing digital channels, including Paid Social, Paid Search, Programmatic, Organic Social Media, and SEO. Working with our media agency, the Senior Marketing Consultant will ideate, execute, and optimize digital marketing activities, ensuring a positive return on investment and brand loyalty. They’ll work alongside the Senior Digital Marketing Manager to bring new marketing formats, processes, and ideas to the team.

Key Responsibilities:

• Collaborate with the Senior Digital Marketing Manager on digital marketing projects across paid social, paid search, programmatic, and other channels.

• Analyse campaign performance data to provide insights, takeaways, and recommendations for ongoing improvement.

• Support customer journey enhancements with the Senior Digital Marketing Manager and UX teams.

• Contribute to organic social media strategy, testing new formats, and ensuring compliance in messaging.

• Track marketing activity performance, analyzing data and insights to assess effectiveness.

• Assist in rolling out attribution, segmentation, and other structural initiatives.

• Utilise MarTech platforms, including Hootsuite, Salesforce, and Sitecore, to optimize digital marketing functions.

• Ideate and produce engaging static and video assets for social media, paid media, and website use.

About the candidate:

• Relevant experience in a digital marketing role

• Hands-on experience with Google Ads, Analytics, SA360, DV360, Microsoft Ads, LinkedIn Ads, Facebook Ads, and X Ads.

• A creative mindset with experience in video production (agency support available).

• Strong social media skills, ideally with experience managing social channels for a business.

• Excellent project management abilities—organized, engaging, and deadline-focused.

• Proactive, entrepreneurial mindset with a drive for continuous improvement.

• Interest in new technology and ways to apply it for improved marketing efficiency.

Our benefits

There's more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported.

When you join us, your reward will be one of the best around. This includes 40 days’ annual leave, a 16% employer pension contribution, private healthcare and a range of flexible benefits – including gym discounts, season ticket loans and access to an employee discount portal. You can read more about our benefits here.

Our business

Enabling our clients to be better investors drives everything we do. Our business is structured around three distinct areas – our vectors of growth – focused on our clients’ changing needs. You can find out more about what we do here.

An inclusive way of working

Whatever way you like to work, if you have the talent and commitment to join our team, we’d like to hear from you.

At abrdn we’ve adopted a ‘blended working’ approach. This approach combines the benefits of face-to-face collaboration, coaching and connecting in our offices with the flexibility of working from home. It enables colleagues to find a balance that works for their roles, their teams, our clients and our business.

An inclusive culture, where diverse perspectives drive our actions, is at the core of who we are and what we do. If you need assistance with your application, or a reasonable adjustment to your interview arrangements – for example, because you are neurodivergent, or have a physical, sensory, cognitive, mental, visible or invisible disability – please let us know and we’ll be happy to help.

We’re committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment.  We define diversity in its broadest sense – this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance.  We support a culture that values meritocracy, fairness and transparency and welcomes enquiries from everyone.

If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist.