Roles & Responsibilities
• Works as a Clinical Solutions Consultant with the Critical Care sales team – providing the required pre-sale product demonstration (or clinical trial support) as well as post-sale installation, training and/or customer service activities to support sale objectives for their territory and align with the organizational objectives
• Collaborate with Product Managers to devise the clinical strategy including CMEs (Continuous Medical Education) planned monthly/yearly activities for key customers, clinical assessments, user acceptance, ongoing customer clinical engagements to ensure successful market execution and implementation
• Provide technical and clinical leadership during sales process by demonstrating full range of product features including potential uses, product capabilities and benefits to customers as needed
• Acts as a clinical resource for sales and account management teams. Provide up-to-date information regarding education and in-service
• Provides potential leads for new products, opportunities and customers to the sales team that are uncovered during product demonstrations, evaluation and training
• Support trade shows and professional conferences by performing product demonstration and promotion as well as customer training
• Use market and product knowledge to assist sales team in developing sales, marketing, and customer service strategies
• Provide feedback to product / marketing management with information on reference sites, system performance, competitors’ products, customer reactions and effectiveness of sales arguments, etc
• Provide clinical value addition, Therapy upgradation for better patient safety and better patient outcomes, problem-solving/troubleshooting support to customers and work together with service engineers to resolve clinical-related issues, as well as escalate to regional for help needed in unresolved issues.
• Provides telephone clinical/technical support to customers
• Develop and maintain relationships with customers and be prepared to adequately handle their queries
• Keep oneself updated with the medical knowledge in the field of CRRT/RCA/Heart & Lung
• Create and execute training programs for the external and internal customers
• Attain training through organization resources and become the Product Application Specialist
• Constantly work towards enabling the skill and knowledge level of the sales team to be able to engage the Customers clinically.
• Work alongside the Sales team regularly to mentor them towards upscaling the skill and give feedbacks to all the relevant stakeholders.