Location(s):

Türkiye

City/Cities:

Istanbul

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

January 13, 2026

Shift:

Job Description Summary:

Focus, Scope, & Impact

• Leads product teams that create data, insights, digital capabilities and tools that shape our core Digital Consumer Growth Platforms Daha Daha in Turkey and Extra Zone in Kazakhstan.
• Designs the vision, build the long range and annual business plans for a sustainable growth agenda for Daha Daha.
• Develops winning business models for Daha Daha and Extra Zone expansion across geographies, working with internal functions and global teams.
• Oversees consumer data, partnerships, technology, digital product and business development and improvement opportunities to make Daha Daha the best consumer growth platform in launched market.
• Acts as the change agent within Eurasia & Middle East Operating Unit to nurture all associates on digital capabilities and prepares the Operating Unit to digitally lead the market(s) in the 5-10 years.
• Collaborates with mostly Marketing, Franchise, Customer and Commercial Leadership, Digital Technology Services, Data & Analytics and Legal functions to accelerate digital mindset, capabilities, and improve way of working and operating models.
• Collaborates strongly with Bottlers to make Daha Daha at the core of the breakthrough end-to-end digital ecosystem(s) to be co-created in relevant markets to create value for consumers, customers, partners and Coca-Cola System.

Scope:

• Eurasia & Middle East Operating Unit: 25 markets, more than 3 bottlers, including 1 of the Top 10 bottlers worldwide. 
• Short, Mid and long term (1 to 10 years)

Impact

• Team leader of 4 highly skilled digitally savvy associates (as of 2025) and indirect influences around functions such as Digital Technology Services, Data & Analytics, Marketing (incl. IMX (Integrated Marketing Experience), Categories, Frontline, Human Insight), Strategy, Customer and Commercial Leadership, Legal and Data Privacy Office in Eurasia & Middle East Operating Unit and Global Enterprise.

Experience REQUIREMENTS

• 15+ years of digital product experience with proven success records
• Proven experience of leading digital Product teams
• Proven experience of thought leadership for Digital Analytics teams
• Understands how existing and future technologies may leverage Daha Daha capabilities.
• Strategic thinking, ability to articulate and build shared vision.
• Demonstrated success leveraging data, converting to insights, understanding business implications, and utilizing to influence and gain alignment hence, drive business results.
• Proven ability to create use cases for business metrics as well as media productivity.
• Strong ability to understand third-party partners capabilities and transform into growth opportunities.
• Skills to collaborate and align with a diverse set of stakeholders. Experience influencing others and delivering results cross-functionally.
• Experience working in cross-functional and cross-geographical teams.
• Bachelor’s degree in digital or business-related field required, MBA preferred.
• Entrepreneur mindset

Skills:

Agile Methodology, Collaborative Leadership, Communication, Decision Making, Key Performance Indicators (KPI), Long Term Planning, Microsoft Office, Process Improvements, Researching, Stakeholder Management, Storytelling, Tactical Planning, Waterfall Model

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.