At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams.  We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

The  Analyst – Audience Strategy is responsible for important day-to-day audience programming by leveraging a growing understanding of DICK’S data models and tools to support the audience team projects portfolio.  This Analyst supports Senior Analysts and Audience leadership team by participating in daily audience project work, developing best practices, monitoring segment quality and operations, and recommending corrective action as needed.

Job Duties & Responsibilities

Campaign Set-up, Execution, and Maintenance

• Responsible for day-to-day audience programming by setting up campaign activities in a timely and accurate manner with single channel expertise.

• Utilize analytical tools (SAS, Unica, MS Excel, MS Access) to perform basic data manipulation and analysis to create targeted customer lists for direct mail and/or email campaigns which increase customer relevance and drive ROI.

• Leverages audience database to support campaign objectives with growing knowledge of data models and business logic rules.

• Partners with audience team to optimize segments within each campaign.  Makes intra-team recommendations for improving targeting, measurement, and process. 

• Monitors audience segment quality.  Connect with audience team to align on corrective action and/or next steps if issues are identified.

Audience Subject Matter Expertise and Reporting

• Develops subject matter expertise of audience best practices, systems requirements, and data limitations.

• Develop campaign forecasts for individual campaigns to estimate campaign performance.

• Develops audience best practices through partnership with Senior Analysts.

• Work cross-functionally with other teams and departments to gather insights which will improve targeting efforts and generate buy-in for targeting decisions.

• Make recommendations for improving targeting and measurement strategies and processes.

Audience Strategy and Marketing Support

• Monitors audience segment quality.  Connect with audience team to align on corrective action and/or next steps if issues are identified.

• Partners with Senior Audience Analysts with input for key strategy development and analyses

• Conduct other ad hoc analysis and tests as required for Audience Strategy or broader marketing department.

QUALIFICATIONS:

• Bachelor's Degree in Business, statistics, engineering, economics, or math major

• 3-5 years experience with data analysis

• Experience with any of the following:  SQL, SAS, SPSS, Unica

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Targeted Pay Range: $54,600 - $90,900. This is part of a competitive total rewards package that could include other components such as: incentive, equity and benefits. Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and equitable pay.DICK'S Sporting Goods complies with all state paid leave requirements. We also offer a generous suite of benefits. To learn more, visit www.benefityourliferesources.com.