Job Summary:

About Live Nation:

Come and join the team at Live Nation, the global leader in live entertainment! We specialise in creating unforgettable experiences and meaningful partnerships that captivate audiences worldwide.

Role Objective:

We’re seeking a dynamic Partnerships Manager (Sales) to drive sponsorship revenue through client renewals and new business development. This role focuses on Festivals, Green Field Events, and Agency Services, leveraging Live Nation’s extensive portfolio to create meaningful brand partnerships. The ideal candidate will be a strategic thinker with a proven track record in sponsorship sales, skilled in negotiating long-term partnerships and developing innovative sponsorship opportunities.

This role requires a proactive and results-driven individual who thrives in a fast-paced, high-energy environment. You’ll lead commercial conversations, craft compelling sponsorship propositions, and collaborate with internal teams to ensure seamless execution of best-in-class partnerships. If you have a passion for live entertainment and a knack for building strong relationships, we want to hear from you!

Key Responsibilities: 

Sales & Business Development

• Lead key renewal negotiations to secure long-term sponsorship agreements.
• Identify and convert new business opportunities across Festivals, Green Field Events, and Agency Services.
• Develop tailored partnership propositions that align with client objectives.
• Build strong relationships with agencies and direct brand clients to maximize sponsorship revenue.

Proposal & Pitch Development

• Collaborate with internal teams to develop high-quality sales pitches and proposals.
• Maintain and enhance sales tools, including pitch decks, sales reports, and CRM systems.
• Ensure proposals align with Live Nation’s strategic vision and event capabilities.

Contracting & Deal Execution

• Work with Sales Enablement and Legal teams to manage contract negotiations.
• Support structuring of commercial agreements to ensure mutually beneficial outcomes.

Asset Development & Event Integration

• Coordinate with event stakeholders to develop sponsorship assets and sales materials.
• Ensure partner rights and benefits are effectively communicated and integrated into event planning.

Handover & Activation Support

• Provide structured briefs to the Client Services & Integration team upon securing new partnerships.
• Prepare handover documents to ensure seamless execution of sponsorship activations.
• Support campaign sales efforts by ensuring internal stakeholders have the necessary information.

Required Skills and Experience:

• 2-3 years of experience in sponsorship sales, business development, or brand partnerships, ideally in the music, events, or entertainment industry.
• Proven track record of closing sponsorship deals within live entertainment, sports, or media.
• Strong understanding of festivals, live events, and sponsorship activation strategies.
• Exceptional presentation, negotiation, and relationship-building skills.
• Ability to thrive in a fast-paced, high-energy environment.

The Benefits:

• A dynamic, music-driven environment that thrives on creativity and teamwork.
• Opportunities for growth through professional development and career advancement.
• Exclusive access to concerts, festivals, and industry events.
• A diverse, inclusive workplace where every voice is valued.
• Comprehensive benefits, from volunteer days to wellness programs and mental health support.
• Exciting opportunities to contribute to high-profile campaigns and industry partnerships.

Equal Opportunities: 

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and Homelife. As a growing business, we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

If you’re passionate about live entertainment and excited about creating world-class brand partnerships, we’d love to hear from you! Apply now with your resume and a cover letter telling us why you’re the perfect fit for this role.

#LNAPAC #LI-TO1