ABOUT THE POSITION  

As a Brand Marketing team, we focus on our consumers’ behavior, and create experiences to build their connection to our brand. Whether it’s media strategy, brand/product storytelling, content creation or partner activations, the consumer is at the heart of everything we do. And we continue to stay true to our brand, even as we evolve to meet the demands of an ever-changing landscape.  

As a Senior Media Specialist you will recommend, influence, and implement paid media strategies that position Columbia as the leading outdoor brand.  You will be relied on to support seasonal initiatives, increase relevance with Columbia’s target consumers, and ultimately drive sales.  

Within this role you will define, socialize, and influence the function of paid media within Columbia’s marketing mix.  Here you’ll demonstrate in-depth knowledge of all paid media tactics across traditional and digital channels, and expertise in paid media, social trends, and cultural zeitgeist moments.  You’ll use this knowledge to develop a point of view and influence senior leadership on how Columbia participates in the conversation. You'll be responsible for guiding mature processes and KPIs to promote consumer engagement. 

HOW YOU’LL MAKE A DIFFERENCE  

• Understand Columbia’s brand, US region, seasonal strategy, and the role of paid media across the marketing mix to collaborate on the development of seasonal and annual paid media plans, mapping back to key marketing objectives 

• Serve as one of the company’s paid media marketing experts: must be comfortable presenting and explaining media strategies and tools to broader audiences 

• Manage campaign flighting and budget trackers across multiple campaigns. 

• Understand how to execute campaigns across the funnel and their respective measurement strategies, e.g., Awareness, Consideration and Conversion. 

• Strategize with internal teams and agency partners to develop, execute, and sustain successful paid media campaigns 

• Monitor industry and competitive landscape, communicating industry news and trends to marketing team and senior management while staying abreast of emerging paid media and content marketing trends  

YOU ARE  

• Collaborative and great at building relationships with both internal and external partners 

• Analytical, comfortable with analyzing reports and gleaning insights that can be translated to action items  

• Comfortable reviewing and providing creative feedback and having a creative POV 

• Organized, able to manage and execute on multiple projects moving at the same time 

• Strategic, creating and managing media campaigns

• Communication and presentation savvy,  able to clearly communicate and distill complex plans and strategies to executive level and able to share those internally + externally with confidence  

YOU HAVE  

• Bachelor’s degree, applicable certification, or equivalent experience 

• 5+ years of professional experience and mastery of marketing and media tactics

• Applied experience managing and planning Paid Media campaigns (Display, Partnerships, Social, CTV, TV, OOH, Experiential preferred)
• Experience in the Apparel and Footwear industry a plus but not required 

#LI-SR1

#Hybrid

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. 

Columbia Sportswear is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The Know Your Rights poster is available here: https://www.eeoc.gov/poster The pay transparency policy is available here: https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf Columbia Sportswear is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.

At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.

If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to [email protected] with the Subject: Applicant Assistance Requested.