Associate Product Marketing Manager

Posted:
9/17/2024, 7:58:23 AM

Location(s):
Massachusetts, United States ⋅ Raleigh, North Carolina, United States ⋅ North Carolina, United States ⋅ Boston, Massachusetts, United States

Experience Level(s):
Junior ⋅ Mid Level ⋅ Senior

Field(s):
Growth & Marketing

Workplace Type:
Remote

Business Title: Associate Product Marketing Manager

Role Summary:

The Red Hat Hybrid Platforms Business Unit is looking for an Associate Product Marketing Manager to join our team. 

This position is responsible for creating top level marketing messaging for OpenShift cloud services that clearly articulates the core value proposition and how OpenShift cloud services help solve our customer's problems. They will understand the market, the competition and customer pain points and to use this information to build a go-to-market strategy. 

The perfect candidate is highly collaborative and willing to work with large, cross functional groups to align various business stakeholders around messaging and marketing activities. This individual will plan and execute on multiple projects and deliverables at the same time, often working with product management, technical marketing, global marketing and our partners to launch products, and drive awareness and adoption of our solutions. 

Ideal candidate resides in Raleigh, NC or Boston, MA.

Key Responsibilities:

  • Create messaging and customer-facing materials that demonstrate differentiated value and drive engagement 

  • Enable sales teams with messaging and materials that create pipeline

  • Collaborate with product management and technical marketing teams on product launches and be accountable for the GTM launch plan

  • Develop and execute marketing plans for new and existing OpenShift cloud services customers. Create and/or refresh marketing assets and content which may include presentations, whitepapers, blogs, videos, solution briefs, website copy, and social media.

  • Collaborate with corporate marketing teams to help support execution of demand generation, customer references, digital campaigns, etc.

  • Support our presence at industry events and bring in needed support teams to help execute

  • Collaborate with hyperscaler partners such as AWS, Microsoft, Google Cloud and IBM on joint GTM plans

  • Produce internal communications and create/maintain internal content repositories to support sales and marketing teams

Skills:

  • Ability to write / tell compelling stories across different content, formats and channels

  • Ability to understand and distill product and technical capabilities to be understandable at all levels and articulate business value

  • Ability to synthesize technical information from a variety of stakeholders into a coherent story / message

  • Interpreting information to drive data-based decision making

  • Understanding of different content needs for funnel development

  • Write simple & consumable messaging

  • Consensus building / driving marketing influence

Knowledge and Expertise:

  • High Learning Agility

  • Risk Taking

  • Ability to drive things forward with minimal assistance (experience dependant)

  • Experience in giving and receiving qualitative and quantitative feedback on content 

  • Basic understanding of the market for the assigned product(s)

  • Ability to derive a key message from a potentially obscure set of information.

  • Cross-team collaboration

  • Bachelor's degree or equivalent practical experience

  • 0-2 years of experience in marketing

Qualifications, Certifications, Licenses Required:

None required.  Nice to have:

  • Pragmatic Marketing

  • Product Marketing Alliance

  • Experience working with AWS, Microsoft, Google and/or IBM.

Required Travel (%):

  • Willingness to travel up to 25% for planning meetings, customer engagements, and conferences

The salary range for this position is $31.07 - $48.22. Actual offer will be based on your qualifications.

Pay Transparency

Red Hat determines compensation based on several factors including but not limited to job location, experience, applicable skills and training, external market value, and internal pay equity. Annual salary is one component of Red Hat’s compensation package. This position may also be eligible for bonus, commission, and/or equity. For positions with Remote-US locations, the actual salary range for the position may differ based on location but will be commensurate with job duties and relevant work experience. 

About Red Hat

Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates have the flexibility to choose the work environment that suits their needs from in-office to fully remote to office-flex. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact. Opportunities are open. Join us.

Benefits
●    Comprehensive medical, dental, and vision coverage
●    Flexible Spending Account - healthcare and dependent care
●    Health Savings Account - high deductible medical plan
●    Retirement 401(k) with employer match
●    Paid time off and holidays
●    Paid parental leave plans for all new parents
●    Leave benefits including disability, paid family medical leave, and paid military leave
●    Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more! 

Note: These benefits are only applicable to full time, permanent associates at Red Hat located in the United States. 

Diversity, Equity & Inclusion at Red Hat
Red Hat’s culture is built on the open source principles of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone. When this is realized, it empowers people from diverse backgrounds, perspectives, and experiences to come together to share ideas, challenge the status quo, and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access, and that all voices are not only heard but also celebrated. We hope you will join our celebration, and we welcome and encourage applicants from all the beautiful dimensions of diversity that compose our global village.

Equal Opportunity Policy (EEO)
Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.


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Red Hat

Website: http://www.redhat.com/

Headquarter Location: Raleigh, North Carolina, United States

Employee Count: 10001+

Year Founded: 1993

IPO Status: Delisted

Last Funding Type: Corporate Round

Industries: Enterprise Software ⋅ Software ⋅ Linux ⋅ InsurTech ⋅ Operating Systems ⋅ Open Source