Posted:
3/23/2025, 5:00:00 PM
Location(s):
Georgia, United States ⋅ Pennsylvania, United States ⋅ Wayne, Pennsylvania, United States ⋅ Alpharetta, Georgia, United States
Experience Level(s):
Senior
Field(s):
Growth & Marketing
Job Summary
We are looking for a data-driven and tech-savvy Lifecycle Automated Email Marketing Analyst to develop, execute, and optimize lifecycle email campaigns aimed at driving engagement, nurturing leads, and increasing customer retention. This role will leverage Salesforce Marketing Cloud (SFMC) to create personalized, automated email journeys for B2B audiences. The ideal candidate has strong experience in email marketing, journey automation, segmentation, and analytics.Job Description
Core Responsibilities
Email Marketing & Automation
Develop and execute automated email marketing campaigns across the customer lifecycle, including lead nurturing, onboarding, retention, and re-engagement.
Build and optimize multi-step customer journeys using Salesforce Marketing Cloud (SFMC), including Journey Builder, Email Studio, and Automation Studio.
Manage email creation, personalization and dynamic content to improve engagement and conversion rates.
Work closely with demand generation, sales, and product marketing teams to align email marketing strategies with business goals.
Collaborate with design and content teams to create compelling email templates and A/B test variations.
Segmentation & Targeting
Utilize first-party data, behavioral signals, and firmographic insights to create highly targeted audience segments.
Implement data-driven email segmentation strategies to enhance engagement and lead nurturing.
Leverage SFMC Audience Builder and SQL queries to refine and enhance segmentation.
Performance Tracking & Optimization
Monitor key email marketing metrics (open rates, CTR, bounce rates, conversions, and unsubscribe rates).
Conduct A/B testing on subject lines, CTAs, content, and send times to improve performance.
Implement and refine lead scoring models to prioritize high-value prospects.
Generate reports and insights using Salesforce Marketing Cloud Analytics, Google Analytics, and BI tools.
Compliance & Best Practices
Ensure all email campaigns comply with CAN-SPAM, GDPR, and other email marketing regulations.
Maintain high email deliverability and sender reputation by managing list hygiene and suppression lists.
Stay up to date with B2B email marketing trends, AI-driven personalization, and automation advancements.
Qualifications & Skills:
3+ years of experience in email marketing, lifecycle marketing, or marketing automation in a B2B environment.
Salesforce Marketing Cloud Certification (SFMC) is highly recommended.
Hands-on experience with Journey Builder, Automation Studio, Email Studio, and Audience Builder.
Proficiency in email segmentation, lead nurturing, and personalization strategies.
Strong analytical skills with experience using SFMC Analytics, Google Analytics, or Looker.
Experience with A/B testing, conversion rate optimization (CRO), and lead scoring models.
Knowledge of HTML/CSS for email design is a plus.
Strong collaboration skills and ability to work cross-functionally with marketing, sales, and customer success teams.
Employees at all levels are expected to:
Disclaimer:
Skills
Analytical Thinking, Statistical Data, StatisticsWe believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.
Please visit the benefits summary on our careers site for more details.
Education
Bachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Certifications (if applicable)
Relative Work Experience
2-5 YearsComcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.Website: http://corporate.comcast.com/
Headquarter Location: Philadelphia, Pennsylvania, United States
Employee Count: 10001+
Year Founded: 1963
IPO Status: Public
Last Funding Type: Grant
Industries: Internet ⋅ Telecommunications ⋅ TV ⋅ Video ⋅ Web Hosting