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Coordinates and executes sales prospecting programs and campaigns that boost lead procurement and activities to generate additional sales leads.

JOB RESPONSIBILITIES 

Coordinate Prospecting Programs & Campaigns

• Regularly:
  • Seeks seminar prospects from company and commercial contacts
  • Checks email
  • Updates RSVP event status
  • Orders supplies
  • Maintains supply of on-hand marketing materials; orders as required
  • Checks ALAS system lead status and updates as appropriate
• Executes integrated sales & marketing demand generation campaigns by scheduling, administering and coordinating activities  which may include one or more of the following:
  • Grassroots events
  • Location Showcase events
  • Seminars
  • Affinity Relationships
  • Direct Mail (Oversight)
  • Branding
  • Other events
  • Securing payment, permits, legal contacts and insurance, as required
  • Ensure sales team have materials necessary to support the event
  • Ensure materials used by the market adhere to branding standards
  • Logistical support

Collaborate with Sales Teams

• Ensures leads are assigned within 24 hours of event.

• Presents qualified opportunities to the sales team, providing necessary meeting notes and company research
• Participates in weekly sales meetings to communicate event schedules, deadlines and progress.
• Reports on event or program costs
• Makes suggestions and recommendation to improve future activities

Reporting/Training

• Reports details and frequency of ALAS related training.
• Reports on event/campaign lead generation
• Maintains detailed monthly and quarterly metrics reports of all lead generation programs.
• Track all campaigns and leads via ALAS.
   

EDUCATIONAL/Experience/MINIMUM Requirements

Education:

• Associate’s degree in business, marketing, communications or related field  

Experience:

• One (1) year of related experience

Knowledge, Skills & Abilities:

• Ability to collaborate with marketing and the respective sales teams
• Ability to manage a high number of small tasks related to lead generation and management of assigning leads
• Ability to accurately and carefully maintain lead records and their status in ALAS to facilitate lead assignment, reporting and tracking of leads into opportunities.
• Ability to build strong relationships with  Sales team

Work Conditions

Work Environment

• Generally works indoors at company or commercial locations
• May attend outdoor functions
• Standard business dress is required 

Work Postures

• Sitting continuously for many hours per day, up to 6 hours per day
• Standing for extended periods, as required

Physical Demands

• Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage
• Prepare, pack, lift, load, transport required training materials and equipment

Work Hours

• Working a number of evenings every month
• Travel 3-4 weeks per month.

Postal Code: 33603

Category (Portal Searching): Sales

Job Location: US-FL - Tampa