Overview:

Responsible for driving brand and business impact of M&T Bank’s sponsorship portfolio and investments.

Primary Responsibilities:

• Leverage owned channels including digital and social to drive awareness of and engagement with sponsorship properties.
  • Lead the development of brand activation campaigns, including agency selection, creative development, content and channel strategy, and performance measurement strategy.
  • Lead the brand activation efforts driving value and engagement with major sponsorships including Baltimore Ravens, Buffalo Bills, Pan Mass Challenge, The Shed, Quinnipiac University, Vermont Marathon etc.
  • Responsible for contract negotiations with key sponsorships properties and endorsement deals
  • Partner with key functions & business units (Consumer Bank, Business Banking, Wealth Management, Commercial Bank, Communications, CMO, etc.) to drive sponsorships impact and value extraction from sponsorship investments.
  • Lead internal engagement including the design and execution of internal communications plans using varied touch points and channels, leveraging assets in our sponsorship portfolio
  • Key liaison with senior leadership on all sponsorships activities, building trusted relationships
  • Manage agencies from selection through campaign execution to ensure in budget, on target campaign execution.

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Supervisory/ Managerial Responsibilities:

Manage team of three. Results driven management of team by developing and motivating members to ensure maximum output

Education and Experience Required:

Bachelor’s degree in Marketing or equivalent in work experience.

Minimum seven years experience in managing a marketing function.

Minimum two years supervisory experience.

Previous experience and successful track record in sponsorships activation, experiential marketing and/or brand marketing

Sound creative judgement.

Ability to manage marketing/advertising agency relationships.

Detail oriented.

M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $100,611.94 - $167,686.57 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.

Location

Buffalo, New York, United States of America