About Paidy Inc.

Paidy is Japan's pioneer and leading BNPL service company. At Paidy, we believe in creating simple, instant experiences to take the hassle out of shopping with a touch of magic.

Paidy offers instant, monthly-consolidated credit to consumers by removing hassles from payment and purchase experiences. Paidy uses proprietary models and machine learning to underwrite transactions in seconds and guarantee payments to merchants. Paidy increases revenue for merchants by reducing the number of incomplete transactions, increasing conversion rates, boosting average order values, and facilitating repeat purchases from consumers. 

Paidy has reached an agreement to join PayPal, the global payments company. Paidy will continue to operate its existing business, maintain its brand and support a wide variety of consumer wallets and marketplaces by providing convenient and innovative services.

Paidy continues to innovate to make shopping easier and more fun both online and offline. For more information, please visit http://www.paidy.com. 

About Position 

The Sr. Manager, Merchant Solutions Partner Marketing position is a highly experienced, strategic, and commercially minded marketing role that will play a critical part in further accelerating Paidy’s expansion by driving high-impact partner marketing initiatives with some of our most important local and global merchants.

As a leader within the Merchant Solutions team, you will own the partner marketing strategy for priority merchants, act as a trusted advisor to senior stakeholders on both sides, and lead complex, multi-market, multi-channel initiatives that deliver measurable business results. You will be responsible not only for execution excellence, but also for shaping long-term partner marketing vision, frameworks, and best practices. This role reports to the VP of Merchant Solutions.

Key Role and Responsibilities

The key objectives of this role are to set direction, lead, and scale partner marketing efforts with the company’s most strategic merchants. Specifically: 

• Own and define the partner marketing strategy for top-tier strategic merchants, aligning partner objectives with Paidy’s commercial and brand goals
• Act as the senior marketing point of contact for key partners, building trusted, executive-level relationships and representing Paidy as a long-term strategic partner
• Identify partners’ business challenges, goals, and growth opportunities, and translate them into integrated, insight-driven marketing strategies
• Lead the planning, negotiation, and execution of high-impact co-marketing initiatives across owned, earned, and paid channels
• Drive achievement of business KPIs (e.g., acquisition, conversion, revenue, adoption) through partner marketing programs
• Collaborate closely with internal stakeholders including Sales, Product, UX, and Engineering to deliver cohesive partner experiences
• Establish best practices, frameworks, and playbooks for partner marketing to support scalability and consistency
• Lead complex projects end-to-end, including budgeting, resource allocation, timelines, and performance evaluation
• Provide mentorship to junior team members 

Skills and Requirements

• 5+ years of marketing experience, with a strong track record in partner marketing, alliance marketing, or strategic account marketing
• Demonstrated experience leading large-scale, multi-channel marketing initiatives with strategic partners
• Strong ability to collaborate with and influence cross-functional stakeholders independently
• Proven capability to translate business strategy into actionable, creative marketing programs
• Deep understanding of both business objectives and customer needs, with a strong commercial mindset
• Strong project management skills, including budgeting, prioritization, and performance tracking
• A solution-oriented, entrepreneurial mindset — comfortable navigating ambiguity and turning challenges into opportunities
• Experience with CRM, lifecycle marketing, or data-driven marketing initiatives is a plus
• Business-level fluency in Japanese and English (spoken and written) is required

The Paidy team will ask about your user experiences with Paidy Apps during the interview. Please download the Paidy App and try it out!

• iOS: https://apps.apple.com/jp/app/paidy/id1220373112
• Android: https://play.google.com/store/apps/details?id=com.paidy.paidy&hl=en&gl=US

For those who are not able to download Paidy App, due to the regional restrictions, please be advised that you download the similar App, such as Klarna, Afterpay, Affirm and so forth, and come up with your opinions on these applications and services.

What We Offer You

• Diversified team with 230+ colleagues from 35+ countries
• Exciting work opportunities in a rapid-growing organization
• Cross-functional collaboration
• Hybrid remote work model - minimum 2 times in office per week (subject to change at company discretion)
• Competitive salary and benefits

Paidy Values

Be a winner / 勝ちにこだわる

• Always seek to beat expectations. / 期待値を超える為に常に努力する。
• Display surprising speed and resourcefulness. / 人をスピードと機知で驚かす。
• Overcome weaknesses by leveraging the strength and help of others to win. / 仲間の強みを活かしたり協力を得ることで、自身の弱みや足りない点を克服する。

Own it and deliver, together / 共に結果を出す

• Fully support the final decision even if at times you may disagree. / たとえ意見が対立することがあったとしても、最終決定を全面的に受け入れ支持する。
• Acknowledge and gather the power of others, by communicating and collaborating with them. / 仲間の力を認めて活用し、積極的にコミュニケーションをとり、協力する。
• Show a will to own actions and go the extra mile without being asked. / 行動について強いオーナーシップを持ち、言われずとも業務を遂行しきる覚悟を持つ。

Be a valuable team member / 価値を認められるメンバーになる

• Strive to play an integral role. / 替えの効かない役割を果たす。
• Embrace and bridge differences in perspective, language, and culture. / 異なる意見・考え方、言語と文化の架け橋になる。
• Don’t compromise - raise the bar for yourself and others. / スタンダードを上げ続けることに妥協しない。