Sales Engineer

Posted:
2/19/2026, 7:38:26 PM

Location(s):
Istanbul, Istanbul, Turkey ⋅ Istanbul, Turkey

Experience Level(s):
Mid Level ⋅ Senior

Field(s):
Sales & Account Management

Job Title: End User Specialist
Location: Ankara
Employment: Permanent

Come build your career.
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, STANLEY® and BLACK+DECKER®.

The Job:

As an End User Specialist, you’ll be at the forefront of driving business growth by specifying Stanley Black & Decker products into prioritized market segments. You’ll get to:

  • Ensure an exceptional service level for end customers, specialist retailers, and warehousing wholesalers.
  • Conduct joint end-user visits alongside our focus partners.
  • Visit and support dealers, including specialist retailers and warehousing wholesalers.
  • Lead sales activities for power tools, hand tools, and accessories within your defined sales area or market.
  • Deliver engaging product demonstrations and training sessions to dealers and end customers.
  • Plan and execute targeted market analyses to identify trends, applications, and competitor activities.
  • Present our tool solutions and their benefits directly to end customers.
  • Organize and support relevant trade fairs and customer events, including practical demonstrations.

The Person:

You are passionate about learning and growth, and you value being recognized for your contributions. You embrace innovation and are eager to make a difference. You also have:

  • Relevant higher education in business, sales, or a related field, with practical experience in sales, market analysis, and customer engagement.
  • Strong analytical, planning, and reporting skills, with proficiency in MS Office Suite (Excel, PowerPoint, Word).
  • Proven ability to deliver product demonstrations and training, showcasing commercial awareness and market opportunity identification.
  • Excellent interpersonal, communication, and relationship-building skills with clients, dealers, and stakeholders.

The Details:

You’ll receive a great benefits plan, including: 

  • Monthly meal allowance provided to support your daily needs.
  • Comprehensive private health and life insurance, including coverage for your spouse and children.
  • Attractive and competitive bonus package to reward your performance.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

  • Grow: Be part of our global company with 20+ brands to develop your skills and advance your career.
  • Learn: Access a wealth of learning resources, including our digital learning portal.
  • Belong: Experience an awesome workplace, built on mutual respect and appreciation for diverse perspectives and experiences.
  • Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

Ready to make your mark? Apply today and join us in making the world a better place For Those Who Make The World™.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.