Position Overview:
As the AI Go-to-Market (GTM) Leader, you will play a pivotal role in shaping and executing the strategy for AI-powered solutions within the ServiceNow ecosystem. This includes partnering with a cross-functional teams to develop, market, and sell AI-based ServiceNow solutions that address the unique challenges of our customers. You will be responsible for building a comprehensive AI GTM strategy, creating messaging and positioning, and collaborating closely with sales, marketing, product, and delivery teams to ensure successful outcomes.
The ideal candidate will have a strong understanding of AI technologies, ServiceNow capabilities, and experience in leading GTM initiatives within an enterprise technology environment. You will be a highly effective communicator, strategic thinker, and a strong leader who can inspire and drive innovation.
Key Responsibilities:
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AI Strategy Development: Lead the creation of the AI-powered ServiceNow GTM strategy by aligning with key business objectives and identifying target markets, personas, and opportunities for AI adoption within the ServiceNow platform.
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Cross-Functional Leadership: Collaborate with sales, marketing, product management, and delivery teams to develop and execute on AI-driven initiatives. Ensure clear communication and alignment across teams to drive unified efforts.
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Solution Positioning & Messaging: Define and refine AI-powered ServiceNow solution messaging, positioning, and value propositions for different industries and verticals. Develop content that resonates with decision-makers and influencers.
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Go-to-Market Execution: Oversee the end-to-end execution of AI product launches and market penetration. Build and drive comprehensive launch plans, including pricing, sales enablement, and demand generation.
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Sales Enablement: Equip the sales team with the necessary tools, resources, and training to effectively sell AI-powered ServiceNow solutions. Provide ongoing support and strategic guidance to ensure sales success.
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Market Analysis & Insights: Continuously monitor market trends, competitor activity, and client needs related to AI and ServiceNow, and adjust strategies accordingly to maintain a competitive edge.
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Customer Engagement: Build relationships with key customers to gather feedback, understand pain points, and identify opportunities to expand AI-driven solutions within their organizations.
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Performance Measurement: Establish KPIs to track the success of AI GTM efforts and regularly report on progress to senior leadership. Use data and insights to optimize strategies for maximum impact.
Qualifications:
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Experience: 10+ years in a sales, marketing, or product leadership role focused on AI, with 5+ years in a ServiceNow partner ecosystem or related enterprise technology space.
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Deep Understanding of AI: Proven experience with AI and automation technologies, ideally within the context of IT Service Management (ITSM), IT Operations (ITOM), and IT Business Management (ITBM) on the ServiceNow platform.
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Go-to-Market Expertise: Demonstrated success in developing and executing GTM strategies for AI-driven products or services, including product launches, sales enablement, and market positioning.
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Leadership Skills: Strong leadership and interpersonal skills with the ability to influence cross-functional teams, inspire innovation, and drive consensus around a common vision.
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Strategic Thinking: Ability to think critically and strategically about market trends, customer needs, and competitive landscapes.
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Strong Communication: Excellent communication and presentation skills with the ability to articulate complex concepts clearly to both technical and non-technical stakeholders.
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Analytical Mindset: Ability to analyze data, track KPIs, and use insights to refine strategies and tactics.
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Education: Bachelor’s degree in Computer Science, Engineering, Business, or a related field; MBA or advanced degree preferred.
Why Join Us:
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Work with a passionate, innovative team dedicated to cutting-edge AI technologies and digital transformation.
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Be part of an exciting growth phase within a leading ServiceNow Elite partner, shaping the future of AI-driven solutions.
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Opportunity for career growth and development in a high-visibility role with exposure to senior leadership.
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Competitive compensation, benefits, and a collaborative work environment.