As the Director, Performance Marketing, you will be responsible for developing and executing effective performance marketing strategies to drive customer acquisition, engagement, and retention. You will lead a team of 2-3 performance marketing professionals and work closely with other departments to ensure alignment with the company's overall marketing goals.  This person will report directly to the SVP of Marketing.

Responsibilities

• Develop and implement comprehensive performance marketing strategies that align with the company's business objectives.
• Manage and optimize performance marketing campaigns across various channels, including paid search, social media advertising, display advertising, third-party publications, direct mail and potential affiliate marketing.
• Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make recommendations on how to prioritize investment
• Identify and test new marketing channels and tactics to drive growth and improve ROI.
• Lead a team of performance marketing professionals, providing guidance, mentorship, and training.
• Collaborate with other marketing teams, such as brand marketing and content marketing, to ensure a cohesive and effective marketing strategy.
• Stay up-to-date on industry trends and best practices in performance marketing.

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• 7+ years of experience in performance marketing, with at least 3 years in a leadership role.
• Proven track record of driving customer acquisition, engagement, and retention through performance marketing.
• Strong understanding of paid search, social media advertising, display advertising, email marketing, and affiliate marketing. 
• A metrics-driven individual with a consistent track record of driving ROI and optimizing platforms
• Experience with various marketing automation tools and analytics platforms.
• Excellent analytical and problem-solving skills.
• Strong leadership and management skills.
• Ability to work effectively in a fast-paced, collaborative environment.

Preferred Qualifications

• MBA or other advanced degree.
• Familiarity with data-driven marketing and attribution modeling.
• Experience with A/B testing and optimization.
• Strong understanding of customer journey mapping and marketing funnel analysis.

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