Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. FreeWheel, our advertising technology arm, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Effectv, our audience delivery company, helps advertisers reach their target audiences across linear TV, streaming, and video on demand. A global division of Comcast, we have offices in nine countries and can insert advertisements around the world.

Job Summary

Xumo, a joint venture between Comcast and Charter, was formed to develop and offer a next-generation streaming platform on a variety of branded 4K streaming devices and smart TVs. Powered by Comcast’s global technology platform, Xumo devices and services feature an entertainment experience designed to make it easy for consumers to find and enjoy their favorite streaming content through a world-class user interface and voice search, and for partners to meaningfully connect and engage with millions of consumers.

Xumo is searching for a highly motivated, creative-meets-strategic thinker who can ideate, develop, and execute strategies and tactics aimed at maximizing ad sales revenue. Reporting to Xumo’s GM of Advertising, this individual will be responsible for developing, positioning, packaging, and promoting advertising solutions across the entire Xumo ecosystem.

The role requires a leader with diverse skillsets to help us shape and oversee key functions that are critical for growth such as sales narratives, ad product marketing, sponsorships, and B2B marketing. It will be a key partner to Xumo’s advertising sales team to support revenue growth across all lines of business (such as direct sales, programmatic, addressable, etc.) and industries (such as all retail categories, automotive, political, etc.). Collaboration and communication across Xumo, Comcast Advertising, Spectrum Reach, and other partners (such as Ampersand) will be critical as we bring new, industry leading solutions to the advertising marketplace.

Xumo is a start-up environment that requires this role to be a coach and player capable of setting high level strategies while balancing executional needs.

Job Description

Core Responsibilities

• Key partner to Xumo’s advertising sales team to support revenue goals by developing, positioning, packaging, and promoting elements such as sales narratives, ad products, and other B2B marketing tactics 

• Own Xumo Advertsing's client-facing, go-to-market narrative and value proposition to educate and influence the advertising community on the benefits and differentiators of Xumo’s ecosystem using data, audience insights, client feedback, and more. Oversee the design, development and execution of research and thought leadership projects.

• Collaborate with internal stakeholders to create, position, and deploy scalable revenue generating opportunities, such as sponsorship packages tied to network and content partners, along with new ad products for the Xumo ecosystem

• Coordinates Marketing resources across different teams and ensures that production meets the budgeted level and meets program objectives including timely delivery of objectives.
• Works to engage stakeholders across Sales, Product, Data, Operations, Finance, Yield, Communications, Brand in both the development and launch of core business, competitive and new ad product marketing plans. Develops new ideas and communicates potential uses for analytics across the business.
• Possesses the ability to understand financial and ad effectiveness metrics and apply them towards marketing plans for budget and margin assurance purposes. Communicates learning/recommendations and obtains buy-in from Sales, Marketing and senior leaders.
• Ensures the team is maintaining and improving ongoing ad product marketing programs, analyses and reports.

• Possess deep understanding of CTV ad sales marketplace and supply chain, including competitors, ad-tech players, and measurement / data providers. Experience leading ad sales marketing teams across scaled CTV publishers or OEMs required.

• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Compensation

Primary Location Pay Range: $181,609.23 - $272,413.84

Comcast intends to offer the selected candidate base pay dependent on job-related, non-discriminatory factors such as experience. Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work.    Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus.  Additionally, Comcast provides best-in-class Benefits to eligible employees.  We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most.  That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relative Work Experience

10 Years +

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.