Online Marketing Intern – Lifecycle Messaging (Summer)

Company: Gen Digital (Avast + Norton) – global consumer SaaS security company
Location: Brno (onsite)
Department: Freemium CSM – Lifecycle Messaging (Avast, AVG, CCleaner)
Schedule: Full-time, fixed-term internship (10 weeks, starting 1st July)
Eligibility: Active student or very recent graduate, able to work onsite in Prague for the full duration

About Gen

Gen is a global company dedicated to powering digital freedom through its trusted consumer brands, including Norton, Avast, LifeLock, MoneyLion and more. We deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

We’re always looking for smart, curious and high-impact talent who see AI as a teammate – using it to move faster and deliver meaningful results. When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career, from flexible working options and time off to competitive pay, benefits and wellbeing programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team.

About the Team – Freemium CSM Lifecycle Messaging

You’ll join the Freemium Customer Success Management (CSM) organisation, which looks after customers using our Avast, AVG and CCleaner products. The team focuses on end‑to‑end customer journeys and lifecycle communications – for example, what people see when they:

• Install and start using our products
• Receive lifecycle and transactional emails and in‑product messages
• Manage their subscriptions (billing, renewals, upgrades, cancellations, etc.)

The Lifecycle Messaging group sits at the intersection of product, marketing and customer experience, making sure our journeys are clear, consistent and genuinely helpful – not spammy or confusing.

Role Overview

We’re looking for an Online Marketing Intern – Lifecycle Messaging to help us understand what our customers experience when they buy, use and manage our products — and how we can make that experience better.

You’ll look at real customer journeys (screens, emails, product flows), spot where things feel confusing or frustrating, and suggest simple, concrete improvements that make life easier for our users. If you’re curious about AI, there’s also room to explore how we could automate parts of this work in the future.

This is a hands‑on role where your work can directly influence how millions of people experience our products.

What You’ll Do

• Follow the customer journey
  Walk through what customers see when they:
  • Buy a product on the web or in the app
  • Start using the product for the first time (onboarding)
  • Receive lifecycle and transactional emails and in‑product messages
  • Manage their subscription (billing, renewals, upgrades, cancellations, etc.)

• Spot problems and opportunities
  Look for moments where the experience is:
  • Confusing or unclear
  • Inconsistent in tone, design or wording
  • Causing extra effort or frustration Highlight where this could hurt conversion, satisfaction or retention.

• Summarize and share your findings
  Create simple overviews (slides, docs or diagrams) that:
  • Show what customers go through step by step
  • Highlight where the experience could be smoother
    Turn your findings into clear, prioritised recommendations.

• Suggest customer experience improvements
  Propose ideas such as:
  • Clearer, more focused messages or screens
  • Fewer steps in a flow
  • More consistent tone and visuals across touchpoints
    Help outline “future state” journeys that show how the experience should work.

• Work with different teams
  Collaborate with:
  • Design / UX on flows, messaging and patterns
  • Product Management on constraints and opportunities in the product
  • Marketing and Customer Success on lifecycle programs and priorities
    Join workshops, reviews and feedback sessions where your work is discussed and refined.

• Explore AI & automation (bonus)
  Explore how AI tools could:
  • Speed up customer journey review
  • Automatically spot patterns, gaps or friction points
  • Help maintain and improve journey maps and documentation over time

What You Will Learn

• How a modern subscription business thinks about customer journeys and user experience.
• How Product, Design, Marketing and Customer Success work together to improve the customer experience.
• Practical skills in:
  • Customer journey review and basic journey mapping
  • UX critique and copy/experience feedback
  • Communicating findings in a clear, structured way
  • Working with multiple stakeholders and handling feedback
• Hands‑on exposure to tools such as:
  • Whiteboarding / mapping tools (e.g. Miro, Lucidchart)
  • Documentation and collaboration tools
  • Potentially analytics / BI and AI‑powered tools for automation

Requirements

• Currently enrolled in or recently graduated from a Bachelor’s or Master’s program, ideally in fields such as:
  • Business
  • Marketing
  • Digital Media
  • UX / Design
  • Product Management
  • Data / Analytics
    or similar.
• Analytical and structured mindset – you enjoy breaking down complex things into clear steps.
• High attention to detail and a strong customer focus.
• Comfortable using digital products and online interfaces; you like to click around and “reverse‑engineer” flows.
• Good English communication skills (written and spoken).
• Able to work independently, take initiative and manage your own tasks.
• Comfortable collaborating with different teams and incorporating feedback.

Nice to Have

• Basic familiarity with UX / CX / customer journey concepts.
• Experience with tools like Figma, Miro, Lucidchart, or similar.
• Interest in subscription businesses or consumer software.
• Curiosity about AI and how it can be used to:
  • Analyse customer journeys
  • Automate mapping and documentation
  • Support better, faster experience improvements
• Previous internship or project experience in marketing, product, UX or customer success is a plus, but not required.

To Be Considered

You must:

• Be an active full‑time student or recently graduated, and able to work onsite in Prague.
• Be available for a 10‑week full‑time internship starting 1st July.
• Have a strong interest in consumer technology, digital products and SaaS.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.