We are: 

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

The Role:
The Marketing Data Analysis Manager will direct a team responsible for evaluating marketing use cases and conducting comprehensive reviews of current data sources and approaches. This role is for a senior data expert who will own the relationship with key client stakeholders and ensure the organization leverages optimal data assets to activate key use cases and is able to articulate the incremental business value these use cases will deliver to the business.

Core Skills

• Data Analysis & Interpretation: Ability to analyze large, complex datasets and derive actionable insights.

• Marketing Acumen: Deep understanding of marketing strategies, campaign measurement, and attribution models.

• Technical Proficiency: Familiarity with SQL, data visualization tools (Tableau, Power BI), and cloud-based data solutions (Azure preferred).

• Communication & Storytelling: Skilled at presenting complex data findings to non-technical audiences.

• Leadership & Collaboration: Strong team management and cross-functional coordination skills.

• Governance & Compliance: Knowledge of data governance principles and best practices.

Key Responsibilities

Lead Use Case Assessment

• Lead the assessment of priority marketing use cases, collaborating with TCCC stakeholders to document findings, expected outcomes, and define impact.

• Analyze data needs, feasibility, and potential impact for each use case.

• Quantify the incremental value and business impact that each additional use case could deliver.

Data Review, Source Identification & Requirements

• Oversee detailed assessments of existing data strategies and architectures related to priority use cases.

• Identify, validate, and document the most relevant data sources (internal and external) for each use case.

• Evaluate the breadth and depth of data captured and ingested, ensuring completeness and relevance for business objectives.

• Partner with data product owners to understand where current data exists, what can be re-purposed for use cases, identify data gaps, and document the nuances and challenges for specific data sets

Metrics & Baseline Assessment

• Establish the current state of key performance and success metrics for existing and proposed use cases.

• Analyze metric definitions, calculation methodologies, and data lineage to ensure accuracy and consistency.

• Identify gaps in data capture, metric coverage, and reporting capabilities.

Stakeholder Engagement & Partnership

• Conduct stakeholder interviews, build rapport, ask questions rooted in data domain experience (primarily marketing data, but other data sources like Nielsen, sales, panel, survey, etc.)

• Partner with business, marketing, and technical stakeholders to elicit requirements and clarify objectives.

• Translate findings into clear, actionable documentation, including requirements, user stories and acceptance criteria for technical teams.

• Present insights and recommendations to both technical and non-technical audiences, including senior leadership.

Data Quality, Governance & Best Practices

• Champion data quality standards, governance principles, and taxonomy management across all assessment activities.

• Partner and collaborate with engineering lead and data modeling lead to ensure findings translate to development requirements and approach.

Business & Commercial Analytics

• Analyze and interpret commercial performance data (e.g., volumetrics, ATL revenue, distribution, product mix) to identify trends and growth opportunities.

• Translate commercial and consumer insights into actionable business recommendations.

Media & Marketing Analytics

• Evaluate media performance across traditional and digital sources, including impressions, GRPs/TRPs, cost-to-client, and channel-level performance.

• Work with digital media account data (Meta, TikTok, Snapchat, etc.) to derive and aggregate awareness, engagement, and conversion metrics.

Consumer & Brand Insights

• Process and parse consumer survey data, ensuring sound handling of survey structures, questions, and response scales.

• Build and interpret brand equity and consumption models, deriving meaningful KPIs for brand tracking and strategy.

Basic Qualifications:

• 7+ years of experience in data analytics, specifically marketing, consumer, and digital domains with extensive expertise in data discovery, profiling, and assessment methodologies. Experience should include:
  • Strong proficiency in identifying, integrating, and validating diverse data sources.
  • Expertise in baselining and benchmarking key metrics, identify gaps, and recommend improvements.
  • Excellent communication and stakeholder management skills.
  • Experience gathering and documenting requirements
  • Knowledge of data governance, taxonomy, and quality standards.
  • Familiarity with high-level data engineering concepts: data lake, data tables, metrics, dimension
  • Exposure to Agile and Product Management practices (backlog management, sprint planning, iterative delivery).
• 4+ years of experience in the Products space (Retail, Consumer Goods & Services, Travel, Industrial)

Preferred Qualifications:

• Experience operating within cross-functional Agile teams.
• Experience with marketing analytics, campaign measurement, and attribution models.
• Ability to quantify and articulate incremental business value from data-driven initiatives.

#LI-NA-FY25

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.
We accept applications on an on-going basis and there is no fixed deadline to apply.

Information on benefits is here.

Role Location                                    Annual Salary Range

California                                           $94,400 to $293,800

Cleveland                                            $87,400 to $235,000

Colorado                                            $94,400 to $253,800

District of Columbia                         $100,500 to $270,300

Illinois                                                 $87,400 to $253,800

Maryland                                           $94,400 to $253,800

Massachusetts                                  $94,400 to $270,300

Minnesota                                         $94,400 to $253,800

New York/New Jersey                    $87,400 to $293,800

Washington                                      $100,500 to $270,300

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

What We Believe 

We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment. 

Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here 

Requesting An Accommodation 

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at 1 (877) 889-9009 or send us an email or speak with your recruiter.

Equal Employment Opportunity Statement 

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

For details, view a copy of the  Accenture Equal Opportunity Statement

Accenture is an EEO and Affirmative Action Employer of Veterans/Individuals with Disabilities.

Accenture is committed to providing veteran employment opportunities to our service men and women.

Other Employment Statements 

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment. 

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.

California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please click here for additional important information.

Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.