Lead Creative Direction

• Partner with the Design Director and Heads of Design to shape seasonal concepts, trends, and creative direction
• Create and oversee graphics and prints that align with brand vision, product strategy, and customer needs
• Drive innovation across graphic and print execution, continuously evolving the Gymshark aesthetic
• Lead trend, market, and competitor research to identify opportunities and emerging design directions

Lead & Develop the Team

• Manage and develop a team of Graphic and Print Designers
• Allocate workload effectively across the team to ensure priorities and deadlines are met
• Coach, mentor, and develop direct reports through regular feedback, development planning, and goal setting
• Support recruitment and onboarding of new design talent
• Build a high-performing team culture focused on creativity, accountability, and growth

Drive Product Excellence

• Oversee the end-to-end graphic and print design process from concept to final execution
• Present concepts, graphics, and print direction at key sign-off meetings
• Ensure all designs are delivered with clear specifications and accurate handovers to Development teams
• Partner with Product Development to achieve exceptional product execution and quality
• Champion a customer-first approach across all creative output

Deliver Commercial Impact

• Partner with Buying and Merchandising teams to create graphics and prints that maximise commercial opportunities
• Use consumer insights, market intelligence, and product performance data to influence creative decisions
• Understand the commercial impact of previous and current Gymshark products, applying learnings to future ranges
• Ensure graphic and print creation remains on critical path and delivers against business milestones

Collaborate Across the Business

• Work closely with Men's and Women's Design teams to maintain consistency and brand synergy
• Build strong cross-functional relationships across Product Creation
• Participate in supplier visits to support innovation, speed, and stronger partnerships
• Support market trips, benchmarking activities, and customer research initiatives

• Proven experience leading Graphic, Print, or Creative Design teams within apparel, sportswear, or lifestyle brands
• A minimum of 7 years' experience in apparel graphic design, with apparel print design experience considered a strong advantage.
• Expert proficiency in Adobe Creative Suite and strong Microsoft Office skills
• Exceptional graphic design, illustration, and print design capabilities
• Strong understanding of print techniques and product application methods
• Ability to balance creative vision with commercial objectives
• A strong awareness of sportswear, fashion, and consumer trends
• Excellent stakeholder management and communication skills
• Strong organisational capability with the ability to manage multiple projects simultaneously
• Impeccable attention to detail
• A solution-focused approach with the ability to perform in a fast-paced environment
• Experience coaching, developing, and inspiring creative talent

WHAT YOU COULD ALSO HAVE.

• Experience working within a global sportswear or performance apparel brand
• A passion for innovation across materials, application methods, and creative processes
• Experience presenting creative concepts to senior stakeholders and leadership teams
• A strong understanding of customer insight, market analysis, and product performance metrics