CRM Business Development Lead

Posted:
3/20/2026, 1:24:59 AM

Location(s):
Dublin, Leinster, Ireland ⋅ Leinster, Ireland

Experience Level(s):
Senior

Field(s):
Business & Strategy

Workplace Type:
Hybrid

We are seeking a dynamic, strategic, and commercially minded CRM Client Account and Business Development Lead to drive growth in our CRM practice. 

This is a hybrid role at the intersection of CRM strategy, technical architecture, and new business development. You’ll play a pivotal role in identifying CRM opportunities, leading platform and service scoping, and supporting solution design for complex, data-driven marketing ecosystems. 

You must be able to speak credibly across technical implementation, architecture, and strategic use cases, bridging sales, delivery, and client strategy functions. You’ll be part architect, part strategist—leading from the front to secure and shape CRM engagements. 

 

 

Key Responsibilities 

New Business & Growth 

  • Lead CRM-specific business development efforts, including pipeline creation, qualification, and pitch leadership. 

  • Collaborate with client services, strategy, and technical teams to shape and respond to briefs with CRM-first solutions. 

  • Articulate technical value of CRM solutions to both marketing and IT stakeholders with confidence and clarity. 

Strategic & Technical Expertise 

  • Translate client objectives into CRM strategies and multi-channel campaign frameworks. 

  • Lead platform recommendations and technical solution shaping for clients across key CRM ecosystems: 

  • Advise clients on CRM best practices, data segmentation, customer journeys, and lifecycle planning. 

  • Support project scoping and estimation with technical and strategic input to ensure commercially viable solutions. 

Collaboration & Leadership 

  • Act as the CRM voice in cross-functional teams, connecting strategy, creative, data, and tech. 

  • Partner with delivery and product leads to ensure feasibility and alignment across client engagements. 

  • Champion CRM knowledge internally, mentoring team members and contributing to agency growth goals. 

 

About You 

  • Proven experience in a growth / business development / strategic partnerships role within a creative, digital, or technology agency. 

  • Deep understanding of CRM strategy, customer lifecycle, data architecture, and marketing automation platforms. 

  • Confident in engaging both marketing and technical stakeholders, including CMOs, CTOs, and Heads of Digital. 

  • Commercial acumen with experience in shaping complex CRM programmes and contributing to RFPs and pitches. 

  • Excellent communication and storytelling skills, with the ability to articulate CRM value clearly and persuasively. 

  • Hands-on familiarity with platforms such as Salesforce Marketing Cloud, Adobe Experience Cloud, HubSpot, Braze, or Microsoft Dynamics is a strong advantage. 

Desirable Qualifications 

  • Background in CRM consulting, marketing technology, or customer experience design. 

  • Experience in B2C and/or B2B industries, ideally including retail, FMCG, financial services, or healthcare. 

  • Understanding of data privacy and consent frameworks (e.g., GDPR, CCPA)

Does this appeal to you? If so, we wish to hear from you. 

At Accenture Ireland, in addition to a competitive base salary, you will also have an extensive benefits package which includes pension, private health insurance, discounted gym membership, emergency caring facilities, and 2 days’ leave per year for charitable work of your choice! Flexible working arrangements can be discussed depending on the position. 

Please advise if you have any particular requirements, so we can look into arranging reasonable adjustments to the recruitment process. You can contact us at [email protected] 

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialised skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centres. Our 721,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners, and communities. Visit us at www.accenture.com. #LI-EU 

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement      

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities

Accenture

Website: https://accenture.com/

Headquarter Location: Dublin, Dublin, Ireland

Employee Count: 10001+

Year Founded: 1989

IPO Status: Public

Last Funding Type: Grant

Industries: Business Information Systems ⋅ Construction ⋅ Consulting ⋅ Information Services ⋅ Information Technology ⋅ Infrastructure ⋅ Management Consulting ⋅ Outsourcing