Performance Optimization Manager (Growth Marketing) 

San Mateo, CA / Hybrid 

The PlayStation Store & Services Marketing team is responsible for marketing our flagship PlayStation Plus subscription service, and PlayStation’s multi-billion-dollar D2C businesses (PlayStation Store and PlayStation Direct).

This role is a pivotal role in the team accountable for the strategic implementation of performance focused marketing, dedicated to supporting profitable business growth & successful customer outcomes by harvesting incremental demand & driving recurring relationships

Responsibilities: 

• Strategy: support in producing a clear marketing strategy aligned with commercial goals, whilst collaborating with other marketing function to ensure its successful execution.
• Media Planning: Support in defining a clear media plan, including media budget management  & providing recommendations for media allocation (mix/channel/markets).
• Budgeting/Forecasting: Help translate strategies into detailed annual, quarterly & monthly budgets (split by product/service campaigns & regions).
• Reporting: Analyze, track, report and forecast on key performance metrics, identifying areas of opportunity for program performance across all marketing channels to support company’s growth targets and drive future strategies.
• Measurement; help partnering with the Finance, Data Science, and Analytics teams to develop a measurement stack to monitor and improve channel performance & evolve marketing attribution and incrementality.
• Experimentation; Support building and defining a clear experimentation agenda & roadmap across store and services, ensuring tests are linked to business goals & commercial plans.

Qualifications: 

• 6+ years in performance or growth marketing roles preferably across the entrainment vertical
• A history of successfully operating in sophisticated global organizations and being able to influence growth
• Have worked in roles leading large media budgets
• Strong collaboration and relationship skills

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