Posted:
8/6/2024, 1:11:50 AM
Location(s):
Massachusetts, United States ⋅ Framingham, Massachusetts, United States
Experience Level(s):
Junior ⋅ Mid Level ⋅ Senior
Field(s):
Business & Strategy ⋅ Growth & Marketing
You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most.
At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical.
The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.
We’re looking for a passionate and motivated Social Media Strategy Manager to join our growing Global Social Media team. This role will oversee content strategy for our biggest brand partnerships with artists, athletes and influencers, as well as social platform strategy for Bose owned and paid social channels. You will collaborate closely with an integrated team of media planners, brand strategists, partnership managers and content producers to develop full-funnel content programs for key partner campaigns, product releases, influencer activations, experiential events, always-on product marketing, and more. You will also be responsible for bringing that strategy to life through organic and paid distribution strategies.
About You
You live and breathe internet culture and you’re passionate about telling brand stories in unexpected new ways. You’re adept at toggling between your left brain and right brain to get the job done, equally at home in pivot tables as creative reviews. Whipping up a creative brief or strategy deck comes second nature to you. You have a deep bench of experience in social media, having managed several handles for big brands and grown highly engaged followings, especially on TikTok, Instagram and YouTube. You have related experience in media planning, creative testing and optimization, with proven results in improving content performance over time. You’re comfortable navigating a large marketing org, being an ambassador for the team, and connecting the dots between different departments. You’re self-driven, thrive in a fast-paced environment, and are always looking for ways to grow and push yourself and those around you.
Responsibilities
Lead content strategy across partnership-led campaigns, including Bose content productions, experiential events, activation moments, entertainment partnerships and creator content, in collaboration with key stakeholders. This includes strategy-setting for each partnership for owned content development; mapping out organic, paid and earned distribution; writing creative and talent briefs; and building full activation plans with a list of content deliverables.
Lead content strategy for full-funnel product marketing across social platforms. Work with media and analytics teams to refine learning agendas and testing plans to improve and optimize our content approach over time.
Manage content strategy for creator content, in collaboration with Bose’s Influencer Marketing Manager, for creator, Bose owned, paid, DTC and reseller channels.
Lead platform strategy and implementation across all owned, paid, and partner social media channels (i.e. Instagram, Facebook, YouTube, TikTok, Snap, X, etc.). Serve as the team’s premier expert on platform excellence, track platform changes and trends, bring recommendations to the team, and identify content testing opportunities for Bose.
Lead regular campaign, content and channel performance reporting against defined KPIs with competitor benchmarking to identify learnings and optimize content and channel programming, in collaboration with Media and Analytics teams.
Qualifications
Deep understanding of the social media and digital landscape, content and media trends, platform best practices, paid media, and online consumer behavior.
Strong strategic, analytical and reporting skills.
Strong written and verbal communication skills.
Proven success in managing and growing multiple social media accounts for a variety of consumer brands.
Experience working with brand ambassadors, including athletes, artists, and influencers.
Proven multi-tasking ability and strong project management skills.
Experience with original and/or campaign video content strategy, production, design and copywriting.
Willing to work in a fast-paced environment with an openness to change.
Experience
8+ years of relevant experience in social media management and content strategy for brands (agency or client side); music or sports preferred.
Extensive experience in communicating strategic plans, designing decks, and building consensus across diverse working groups.
Experience in paid media planning, content reporting, content testing and optimization, and analytics and coordinating with brand media and performance marketing teams.
Experience with content ideation, development and production, ideally working with celebrity talent.
Social media publishing, listening, and tracking platforms (e.g. Sprinklr, Curalate, Tagger, or similar)
Location
This position is based in Framingham, MA or New York, NY.
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Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.
If you believe you need a reasonable accommodation, please send a note to [email protected]
Website: http://www.bose.com/
Headquarter Location: Framingham, Massachusetts, United States
Employee Count: 10001+
Year Founded: 1964
IPO Status: Private
Last Funding Type: Equity Crowdfunding
Industries: Audio ⋅ Consumer Electronics ⋅ Hardware ⋅ Manufacturing ⋅ Music