JOB DESCRIPTION:

• 岗位职责

品牌策略支持

• 协助制定零售渠道品牌推广策略，包括线上线下活动策划、促销方案设计，明确市场定位及差异化竞争优势，确保品牌形象与公司战略一致。
• 分析市场动态、行业趋势及竞品信息，为零售渠道的品牌推广策略调整提供数据支持和建议，提升市场份额。

市场推广与活动策划

• 协助策划线上线下零售渠道的品牌推广活动，包括跨品台品牌内容营销及促销方案设计、数字化营销（如社交媒体、电商平台广告投放）等，规划活动执行并监督落地效果，提升品牌知名度并推动销售转化。 
• 独立策划并执行终端陈列活动优化、零售端消费者教育和招新等线下活动（如产品路演等），提升用户对瞬感产品的认知与粘性。
• 负责宣传物料（如产品手册、数字内容）的设计、制作与更新，支持终端销售转化，并根据法律和合规要求，完成物料审核，并维护品牌资料库，保证线上线下物料统一且合法合规。
• 负责零售终端（如药店、电商平台）的品牌形象维护，确保陈列标准与品牌VI统一，并定期巡查整改，确保品牌信息传递的准确性和一致性。

数据分析与反馈

• 定期跟踪分析零售渠道销售数据、竞品动态、市场反馈及活动效果，形成分析报告并提出改进建议，调整市场策略以应对变化，提升市场份额。 

• 市场预算管理及损益预估，控制成本并评估推广活动的投资回报率。
• 监控渠道价格体系，防止窜货行为，维护市场秩序。

跨部门协作：

• 与公司内部各部门及外部供应商团队紧密且友好顺畅的沟通与合作，推动资源整合，并确保品牌活动的顺利落地

• 任职要求

教育背景 

• 本科及以上学历，市场营销、医学相关专业更佳。

经验与技能 

• 3年左右医疗健康或消费品MNC公司市场部品牌营销经验，熟悉电商、药店等渠道者优先。
• 扎实的中文文字功底，能独立完成品牌宣发撰稿。
• 优秀的英语听说读写能力，能够与全球不同地区的合作伙伴进行无障碍沟通
• 具备数据分析能力，能熟练运用数据分析工具，独立完成市场分析报告。
• 具备创新思维，熟悉数字化营销工具（如社交媒体、电商平台运营），能设计创新的推广方案。 
• 优秀的沟通协调能力，具备跨部门协作及外部合作伙伴管理能力，解决复杂问题，推动项目落地。

• 具备主人翁精神，较强的项目管理能力及抗压能力。 
• 具有持续学习意愿和自学能力，能够利用公司提供的内部培训资源，快速学习提升专业技能，适应公司多线程工作节奏。

Job Description for ABM/BM of Abbott Diabetes Care (Retail Channel)

I. Job Responsibilities 

1. Brand Strategy Support 

• Assist in developing retail channel brand promotion strategies, including online/offline campaign planning and promotional program design, clarifying market positioning and differentiated competitive advantages to ensure brand alignment with corporate strategy. 

• Analyze market dynamics, industry trends, and competitor insights to provide data-driven recommendations for adjusting brand strategies in retail channels for market share improvement. 

Brand Campaign Planning

• Support the planning of online/offline brand promotion campaigns, including cross-platform content marketing, promotional campaign design, and digital marketing (e.g., social media and e-commerce platform advertising). Oversee execution and evaluate outcomes to boost brand awareness and drive sales conversion. 

• Independently plan and execute offline activities such as in-store display optimization, consumer education, and customer acquisition initiatives (e.g., product roadshows) to improve user awareness and loyalty toward FreeStyle Libre products. 

• Manage the design, production, and updates of marketing materials (e.g., product brochures, digital content) to support sales conversion. Ensure compliance with legal and regulatory requirements during material reviews, maintain a unified brand asset library, and guarantee consistency across all channels. 

• Maintain brand image consistency at retail POS (e.g., pharmacies, e-commerce platforms) by ensuring displays align with brand VI guidelines. Conduct regular inspections and corrections to guarantee accurate and cohesive brand messaging. 

3. Data Analysis & Feedback 

• Regularly track and analyze retail channel sales data, competitor activities, market feedback, and campaign performance. Generate analytical reports with actionable insights to refine strategies and increase market share. 

• Manage marketing budgets and profit/loss forecasting, control costs, and evaluate ROI for promotional activities. 

• Monitor channel pricing systems to prevent cross-regional sales and maintain market order. 

4. Cross-functional Collaboration

• Maintain close, friendly, and smooth communication and collaboration with internal departments and external supplier teams to integrate resources and ensure seamless execution of brand campaigns. 

II. Qualifications 

1. Education 

• Bachelor’s degree or above, preferably in Marketing, Medical-related disciplines, or equivalent. 

2. Experience & Skills 

• Round 3 years of brand marketing working experience in MNC company of healthcare or consumer goods industries, with familiarity in e-commerce, pharmacy channels preferred. 

• Proficient in Chinese copywriting with demonstrated ability to independently develop brand communication materials.

Excellent English proficiency (written and spoken) for effective communication with global partners. 

• Strong analytical skills and proficiency in data analysis tools to independently deliver market reports. 

• Innovative mindset with hands-on experience in digital marketing tools (e.g., social media, e-commerce platforms) to design cutting-edge campaigns. 

• Exceptional communication and coordination skills for cross-departmental collaboration and external partner management, capable of solving complex issues and driving project execution. 

• Proactive ownership mentality, robust project management capabilities, and stress resistance.

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

     

DIVISION:

ADC Diabetes Care

        

LOCATION:

China > Shanghai : 388 W. Nanjing Road, Ciros Plaza

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Not Applicable