Posted:
7/4/2024, 9:59:17 PM
Location(s):
Lisbon, Portugal
Experience Level(s):
Mid Level ⋅ Senior
Field(s):
Consulting
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Who we’re looking for
We are looking for a Global Transformation Consultant to identify and articulate marketing requirements at the country level, collaborating with vendors for a major client in a non-governmental multilateral agency - UNICEF.
This specialist will coordinate country implementations, ensuring seamless collaboration between central services and countries, and provide support for markets, geographical squads, and central squads with Marketing Cloud expertise, best practices, and technical support.
You will also engage in global and local projects in transformation, marketing and sales operating models, commerce, and loyalty.
What You’ll Do
Design and implement a comprehensive framework for all donor journey initiatives across the Individual Giving team, ensuring alignment with overall organizational goals.
Analyze existing roles, responsibilities, and workflows to identify and eliminate redundancies, streamline processes, and enhance overall team effectiveness.
Deliver a clear set of recommendations for improved structures, processes, and ways of working across all teams involved in shaping donor journeys.
Facilitate synergy and knowledge sharing between different geographic locations and teams within Individual Giving.
Identify and leverage the unique skills and capabilities of various National Committees (Natcoms) and Country Offices (COs) to maximize efficiency and impact.
Ensure all recommendations and initiatives prioritize the creation of seamless, engaging, and impactful donor journeys across all touchpoints.
Analyze and document current marketing business processes in client country offices using an agile development process (through user stories).
Collaborate to develop the business view on story prioritization, sprint planning, and backlog grooming as part of the agile planning process.
Guide country offices in implementation readiness, including resource planning, technology, and project processes.
Negotiate key user stories into solutions, ensuring business interests are met within technical boundaries.
Manage ambiguity in story development, ensuring solutions reflect the client’s future business state.
Understand and optimize the Marketing Cloud technological solution for supporter journeys, testing, segmentation, data flow, and governance.
Lead offices through initial implementation and go-live stages, providing business and technical support (global travel may be required).
Provide feedback to the Marketing Manager on sprint progress, managing PFP input, and recommending changes to deliverables.
Support business decisions from a marketing perspective, considering cost and ROI, and advising Business and Product Owners.
Collaborate with Business Owners to provide readiness checklists and functionality prioritization for go-live implementations.
Who you are
What you’ll need
Qualifying for this role means that you must have:
Other Skills:
#LI-EMEA
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
Website: https://www.wundermanthompson.com/
Headquarter Location: New York, New York, United States
Employee Count: 10001+
Year Founded: 2018
IPO Status: Private
Industries: Advertising ⋅ B2B ⋅ Consulting ⋅ CRM ⋅ Marketing