ROLE SUMMARY

Manages portfolio of products

• Performs duties within the representative office’s permitted activities;
• Crafts and executes market research to support product portfolio for a specific Therapeutic Area; 
• Forecasts and tracks portfolio performance ( both in-market and to-market);
• Seeks and develops  business opportunities as needed;
• Provides market insights and prepares monthly market insight reports;
• Serves as local market research expert for key HCP and non-HCP customer segment;
• In charge of key brands in the TA and is the key coordinator for all aspects related to the different elements of the respective phase of the lifecycle (from manufacturing to sales for new launch products to cash cows);
• Other assignments as allocated by the representative office from time to time.

ROLE RESPONSIBILITIES

Accountable

• Support and provide information required for development and execution of Brand Strategy, Brand Operating Plan and Portfolio Operating Plan by HO;
• Assess performance of product portfolio;
• Influence development of targets, OP plan;
• Ensures optimum patient access.

Shared Accountabilities

• Explore opportunities for cross –sell between EP and in-line products (w/CBL and FF);
• Surface opportunities for value-added activities;
• Identify and pursue opportunities for local deals;

Collect and support portfolio performance development.

QUALIFICATIONS REQUIRED

Education And Experience

• Bachelor’s Degree;
• 5+ years experience in the Pharmaceutical industry;
• 3+ years of marketing experience as a Manager;
• Solid background in Marketing;
• Experience in execution of brand- and portfolio strategies in hospital- and pharmacy channel;
• Project Management

Technical Skills Requirements

Expect candidates to demonstrate these competencies (people manager roles):

• Demonstrates business acumen;
• Acts decisively;
• Seizes accountability;
• Leads the change;
• Self Aware;
• Commits to “One Pfizer”;
• Fluency in English;
• Passion for Marketing.

Expect candidates to demonstrate these commercial/ management competences

• Market, Customer and Competitor Insight;
• Strategic and Operational Business/Marketing Planning;

• Marketing Execution;
• Data Analysis, Interpretation and Communication;
• Performance and Program Metrics (KPI Setting);
• Financial knowledge to manage the Brand- and Portfolio P&L.

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Marketing and Market Research