Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Position Summary

At CVS Health, millions of times a day, we’re helping people on their path to better health – from advising on prescriptions to helping manage chronic and specialty conditions.  Because we’re present in so many moments, big and small, we have an active, supportive role in shaping the future of health care.
 

To further innovate and enable our critical role, we have initiatives in development focused on creating better health outcomes for more people.  The Executive Director of Marketing is responsible for leading the Marketing strategy, planning and execution of programs and activities to enable the success of several of these high-growth business initiatives, which together represent several billion dollars of corporate revenue.

Specifically, the role will lead the development of the Marketing plans to shift perception and drive preference for our brands, and drive share for our business.  Working closely with business partners across the Enterprise, including Executive Leadership, pharmacy and store operations, and extended marketing and communications teams, the Senior Director will be responsible for the following:

1.    Develop and execute the marketing vision, strategy, and plan for key initiatives:

• Articulate, champion, and develop Purpose-led Marketing strategies and plans to drive measurable growth and inspires desire for our brand and services.
• Develop a deep understanding of the initiatives and strategy driven by the various retail pharmacy groups.
• Support the pharmacy teams in creating marketing strategies, plans, messaging and communication proof points against pharmacy products and services to build customer “stories” that solve customer issues and create differentiation for the CVS Health brand.
• Closely monitor results and adjust the plan accordingly.

2.    Leverage customer insights to create meaningful strategic Marketing plans that drive exceptional ROI:

• Define and understand consumer trends relevant to the business, as well as the market and competitive dynamics.

• Determine return on the marketing investment; build a learning plan to enhance and optimize the work.
• Create a pipeline of test-and-learn opportunities; execute and refine.

3.    Develop and build relationships and deliver valuable thought-partnership across the Enterprise in a highly collaborative and matrix-organization to nurture productive and high-functioning team dynamic:

• Build strong relationships and knowledge base with key stakeholders, internal and external, and create Marketing center of excellence.

4.    Manage and develop talent to build a best-in-class progress marketing team:

• Provides opportunities, guidance, and feedback to develop colleagues and ensure a pipeline of talent for the future.

Leadership Skills and Competencies:
 

• Maintains and promotes an unwavering commitment and passion to customer needs and identifies ideas and solutions to make it as easy as possible for customers to do business with us.
• Contributes to a highly engaged culture, leading with energy, self-confidence and understanding in ways that motivate and inspire others.
• Demonstrates ability to persuade others to support important initiatives, gain alignment with our strategy and goals, and act in the best interests of the company.
• Involves and gets agreement from people (i.e., senior leaders, colleagues, or other stakeholders) whose input and cooperation are needed to move forward.
• Listens actively and respectfully to others in a way that makes them feel valued and heard.
• Holds self and colleagues accountable for achieving results.
• Creates an environment that encourages colleagues to explore and pilot new ways of doing things.
• Removes roadblocks and obstacles to allow colleagues to meet their objectives and achieve desired outcomes.
• Demonstrates resourcefulness and a “can-do” attitude when faced with challenges or problems.

Required Qualifications:

• A minimum of 12+ years of professional and marketing experience in well-regarded consumer-facing organizations; relevant sectors will include retail, healthcare, and packaged goods.
• Have a strong understanding on business priorities, macro trends, and consumer insights and can translate those into business and brand strategies
• Ability to synthesize data from a number of sources to succinctly and consistently champion unmet customer needs, impacting product and service design and priorities
• Deep comfort level with advanced Marketing technology to build and optimize data driven Marketing strategies
• Exceptional critical thinking skills to develop data driven hypothesis about where growth opportunities lie for the business and to outline strategies to advance those strategies
• Experience outlining customer segmentation strategies and making prioritization decisions about where to focus, why, and how
• Demonstrated experience to build business cases for capital and expense investment, along with the ability to impact and influence within the organization
• Proven ability to translate Marketing and consumer language into business acumen
• Proven track record of planning, monitoring, and delivering tactical marketing activities with a strong focus on ROI.
• Extensive experience developing and implementing go-to-market strategies for product and/or service launches.
• Experience managing, executing, and optimizing full funnel media campaigns.
• Exceptional team leadership and management skills
• Demonstrated operational and analytic competencies.
• Experience leveraging MarTech (i.e. Adobe Target and Sale Force Marketing Cloud) to create personalized consumer experiences.

Preferred Qualifications:

• Master's Degree
• Retail Pharmacy marketing experience

Education:

• Bachelor's Degree Required

Pay Range

The typical pay range for this role is:

$131,500.00 - $303,195.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities.  The Company offers a full range of medical, dental, and vision benefits.  Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees.  The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners.  As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. 
 
For more detailed information on available benefits, please visit Benefits | CVS Health

We anticipate the application window for this opening will close on: 03/31/2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.