JOB DESCRIPTION 

Director, Integrated Marketing Experience (IMX) - Creative & Content - Thailand 

Reports to: Senior Director, Integrated Marketing Experience (IMX) - Thailand 

Location: Bangkok, Thailand 

ASEAN & South Pacific (ASP) Operating Unit (OU) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables strategic growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.  

Focus, Scope, & Impact: 

Lead a team of designing and delivering massive intimacy through creativity by operationalizing the ASP Creative Excellence standards and IMX flywheel in-market—translating brand strategy, consumer insight, and core ideas into high-impact content and experiences that drive brand love and commercial growth. This role is the market execution engine for creative and content, connecting Creative + Media + Data + Social + Commerce into scalable, performance-led experiences across all touchpoints. 

• Deploy and operationalize the ASP Creative Excellence operating model in-market, localizing standards, playbooks, timelines, and decision gates across briefing, ideation, production, activation, real-time engagement, and learning.  

• Lead creative and content strategy in-market, translating global and regional platforms into local brand stories that build both equity and value across full-funnel touchpoints.  

• Develop and deliver high-quality creative strategy, ideas, concepts, and hero content, acting as the in-market guardian of creative quality and storytelling consistency. 

• Create integrated IMX briefs and lead agency briefings, aligning Marketing, Media, Social, Commerce, and Studio X partners around a single creative ambition.  

• Manage the content pipeline and creative development lifecycle, ensuring speed, quality, compliance, and performance across campaigns and always-on content. 

• Embed Social-first, Media- and Commerce-connected creativity, ensuring content is designed for addressability, real-time engagement, and conversion. 

• Apply Creative Effectiveness frameworks and learning loops, linking creative performance to brand and business KPIs and driving continuous optimization. 

• Partner with Studio X and agency ecosystems, managing delivery, quality, timelines, and budget efficiency while maximizing creative ROI.  

• Ensure disciplined end‑to‑end P2P process management across investments, enabling timely execution, financial accuracy, compliance, and transparency. 

• Influence and upskill local marketing, IMX, and agency teams, embedding ASP creative principles, craft standards, and future-ready practices. 

• Represent the market in ASP Creative Excellence forums, escalating barriers, sharing best practices, and accelerating capability maturity. 

• What Success Looks Like: A step-change in creative and content quality, speed, and performance—delivering culturally relevant, social-first content that drives brand love, conversion, and ROI. The market operates with consistent creative standards, strong agency partnerships, and a learning-driven IMX content-to-conversion approach.  

Experience & Critical Requirements  

• 10+ years’ experience in creative strategy, content, brand, or IMX roles (agency or in-house).  

• Strong mastery of creative strategy, human insight, brand storytelling, and campaign development. 

• Proven experience leading multi-touchpoint IMX programs across media, digital, social, and commerce.  

• Hands-on experience working with agencies and partner teams, managing quality, speed, and cost efficiency. 

• Experience translating regional/global ideas into local market execution. 

• Comfortable at operating in matrix, cross-functional environments. 

• Strong stakeholder management and creative leadership presence. 

• Commercial mindset, linking creativity to brand and business performance.  

Communication focus:  

• Influence through insight and storytelling, aligning diverse stakeholders around a single creative ambition. 

• Translate strategy into simple, actionable creative direction. 

• Build strong partnerships with marketing, media, social, commerce, Studiox, and agency teams. 

• Operate with agility and clarity in fast-moving, ambiguous environments. 

• Inspire through creativity, brands, and culture, creating belief behind IMX transformation. 

About Coca‑Cola ASEAN & South Pacific  

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca‑Cola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Powerade, Fuze Tea, Minute Maid and Nutriboost. We’re constantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.  

The Coca-Cola Company: Refresh the World. Make a Difference 

We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose.