Imaging-Level Downstream Direction 

• Defines and manages the marketing strategy and planning process and ensures that this set into effective go-to-market strategies that emboldens impact 

• Establish a clear point of view on how downstream marketing should contribute to Imaging business objectives; setting and driving downstream marketing direction for the Imaging portfolio across modalities. 

• Aligns and translates Imaging business priorities and modality product marketing strategies into clear guidance for market-facing execution. 

• Ensure a consistent approach to positioning, launches, and lifecycle marketing across modalities. 

• Disproportionately manages priorities to focus attention and effort on the most important portfolio priorities and highest impact drivers. 

Cross-Imaging Narrative & Positioning 

• Shape, maintain and regularly review the Imaging-level narrative that explains the value of the portfolio and how offerings fit together. 

• Define simple messaging frameworks that modality teams can use to tell aligned, differentiated stories. 

• Review and guide modality-level messaging to avoid conflicting or unclear messages in the market. 

• Lead development of shared Imaging narratives used in major launches and senior-level customer engagements; including critical positioning for annual commercial incentives/campaigns and market leading events. 

Launch & Portfolio Coordination 

• Define and manage clear launch readiness process and planning, providing team direction and oversight for major launches, growth and lifecycle initiatives across Imaging. 

• Maintain Imaging segment oversight on the annual calendar and critical milestones throughout the planning cycle to ensure effective coordination of timing, messaging, and readiness across modalities and regions. 

• Promote reuse of launch approaches, tools, and lessons learned to improve consistency and efficiency. 

• Oversee and drive cross-portfolio or high-visibility launches as needed. 

Team Leadership & Matrix Management 

• Build, inspire and motivate a high-performing marketing organization. 

• Create clear development plans and provide ongoing coaching for downstream marketing leaders across the Imaging portfolio to drive world class marketing efforts. 

• Set clear expectations for execution quality, collaboration, and accountability. 

• Encourage shared ways of working, common standards, and continuous improvement across teams. 

• Act as a connector across teams to ensure downstream marketing is aligned, practical, and grounded in market reality. 

• Bring a portfolio and customer perspective into planning, launch reviews, and business discussions. 

• Partner with Marketing Analytics, Regional teams, and Commercial stakeholders to define and review meaningful indicators of marketing impact. 

• Use performance insights to understand what is driving awareness, adoption, and portfolio pull-through across modalities. 

Leadership Attributes 

• Human, kind, and peopleoriented leader who builds trust and fosters an inclusive environment 

• Customer-first mindset with strong commercial curiosity 

• Clear communicator who simplifies complexity into strong narratives 

• High ownership and follow-through; thrives in fast-paced environments 

• Strong collaborator who influences across a matrix, building alignment and mobilizing diverse team members to deliver outcomes effectively 

• Continuous learner with a bias for improvement and experimentation 

• Comfortable operating with ambiguity and making informed trade-offs

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
 

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.